Top Highlights

• As users, we want news apps that have content tailored to me, the right volume for me, and from the perspective that’s right for me The market for news is dominated by a few aggregators (like Apple News), social media (like Reddit & Twitter), and publisher specific apps (Fox News, New York Times) There is significant room for innovation for apps th...
• The market for news is dominated by a few aggregators (like Apple News), social media (like Reddit & Twitter), and publisher specific apps (Fox News, New York Times)
• There is significant room for innovation for apps that either serve specific groups or personalize better to serve the diverse range of needs user groups have
• The first group is customized topics; they have their areas of special interest, and they like to see news on that.
• Then, there are those who are interested in curated topics. They are open to a variety of topics and appreciate when the right one’s are curated for them.

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