How AI and AEO are Reshaping SEO | Metehan Yeşilyurt by Kazuki Nakayashiki

How AI and AEO are Reshaping SEO | Metehan Yeşilyurt

Kazuki Nakayashiki

Jul 18, 2025 6:09 PM

Summary

Introduction (00:09 - 01:04): Metehan Yeşilyurt is a marketing manager at AppSamurai with over ten years of experience. He discusses utilizing SEO and AI-driven strategies to scale mobile apps and SaaS companies.
Career Background (01:50 - 03:24): Metehan shares his journey starting with building websites in high school, leading to a career focused on SEO and later evolving into a growth marketing role where he manages multiple traffic channels.
Impact of AI on Marketing (04:25 - 12:55): Metehan discusses the profound effect of AI, especially since the advent of tools like ChatGPT, on marketing strategies and organic search. He mentions the importance of adapting to the fast-paced, changing digital landscape.
AEO and GEO Concepts (09:41 - 12:55): AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are explained as new approaches in SEO, where using LLMs (Large Language Models) changes how information is consumed and structured online.
Importance of Structured Content (17:05 - 19:33): He emphasizes the need for structured content, such as using headings and tables for clarity, to improve visibility and how LLMs interpret web pages, thereby boosting SEO efforts.
Future of Search and Content Creation (34:50 - 43:45): Metehan speculates about the future, predicting a decline in traditional Google searches as users lean towards AI-driven solutions. He stresses the importance of adaptability and storytelling for new marketers.
Legacy and Advice for New Marketers (43:45 - 47:44): Metehan encourages aspiring marketers to embrace experimentation, learn storytelling, and build a personal legacy through their unique contributions to the digital landscape.

Transcript

Hi, everyone. Welcome back to another episode of Glasp Talk. Today, we are excited to have Metehan Yeşilyurt. Metehan is a dynamic marketing manager at AppSamurai, where he leverages a decade of experience to help mobile apps and SaaS companies scale through SEO, data-driven strategies, and product-led growth. A recognized thought leader, Metehan was ranked number 22nd among the top 100 growth-hacking influencers, and is a BrightonSEO speaker,

sharing insights from working across global markets, including the US, UK, UAE, and more. And he's passionate about branding marketing with AI and machine learning, and is currently focused on AI engineering, ML pipelines, and algorithmic optimization to boost growth efficiently. And today, we will explore Metehan's journey from SEO specialist to marketing strategist, and hear his thoughts on how AI is transforming growth marketing. And thank you for joining

us today, Metehan. Thank you all, and thanks for the invite. I'm really excited to talk with you. We will cover some many important topics in the market, and we are currently chasing AI traffic for our websites, our products, maybe for our blogs, etc. So we are here, and let's start. Yeah, thank you so much. So, first of all, we are huge fans of your newsletters and blogs, and also now you are a growth marketing manager at AppSamurai. You do so many things,

and could you tell us, because I introduced you briefly, but could you tell us, you know, what do you do at AppSamurai, and what's your role and responsibility, and so on, with our audience? Yes, sure. I started my SEO career over a decade ago, and I was just building many free websites at high school, and then my SEO love started in high school, and then I just continued to build more websites, and I was thinking, like, if I open a website,

then all people will be notified, and then they will just visit my website, and then I realized that won't happen, because you will need some traffic channels to drive more traffic to your website. Then I met with SEO, and my whole career began at that moment, and right now, I'm working as a growth marketing manager at AppSamurai, and I help product teams, content team, and we have a lovely marketing team at the moment, and my main mission is bringing, actually, more customers

end of each month, so I'm working hard on mobile marketing. I'm trying to understand what, especially, enterprise gaming or non-gaming company needs, and we are using many traffic channels, but organic search channel is our biggest lead channel at the moment, and I'm working with, I'm working, I will just cut, and then I will continue with my next sentence here, okay. I'm checking our PPC campaigns, social campaigns, but end of today, I'm managing our websites,

our Sierra, and trying to drive more traffic from every organic channel, and now including AI and LLMs at the moment. Wow, exciting, and as you mentioned, since 2022, since ChatGPT came out, I think it changed our game a lot, SEO and AEO, GEO, and that changed a lot, so do you see the change? I mean, I know in SEO world, once Google changed the ranking algorithm, people like SEO consultant and specialist

work harder to understand what's the next algorithm, so do you see that kind of level of impact in the current AI, LLMs, since 2022 or so? Yes, I believe, yeah, mostly, but the current AI hype is just everywhere, so we are living in a fast-pacing world, we need to evolve our businesses, we need to run many things at the same time, synchronously, in a fast mode, and just, I believe, I guess I started my paid subscription to OpenAI in 2022, I was curious about

all AI things, AI is the new reality for everyone, and we are just trying to align with all new environments, actually. I guess I missed the end of the question, sorry. Oh, I mean, yeah, you answered, yeah, you answered, yeah, and also I wanted to know, like, impact, my question was, you know, the impact of AI, I mean, that impact is similar to, you know, when Google changes the algorithm, you know, for SEO and so on and so on.

Yeah, yeah, I will continue with the impact from here. So, for the impact, we are now publishing more blog posts, more news, more articles, research papers with using AI, and all of us trying to use AI effectively, so we are searching for many important points, how can we improve our jobs, our daily routines, etc. So, I believe AI changed a lot for our lives, our daily stuff, even, you know, even for our private life. So, the current hype is real,

it also changed a lot for me, for my job, and Google, I believe Google has the best technology for the AI at the moment, even open AI plays big. So, and last year, we read many deep dive articles and blog posts about Google's ranking algorithm leak in the last May, but none of us doubled our traffic since the leak. So, because it's very dynamic environment, and you need to consider many things at the same time, like UX, on-page SEO, user development time, bounce rate,

we need to check our contents for EAT, and we need to ensure if we deliver this post to right channel. So, I'm using AI all for this, it changed a lot for me at the moment. So, yeah, it's real and happening. Yeah, totally. Yeah, it's changing a lot, and yeah, I remember Google's search engine algorithm leak, so they hadn't been saying, yeah, we don't have domain authority, but they actually have, right? And yeah, and now, so AEO

and GEO are very, like, not hype, so real, you know, topic, so people are thinking, but for our audience, so could you tell us what is AEO and GEO, and what is the most important factor for AEO and GEO? Yes, this is a great question. I believe many SEOs are also looking for the real answer of your question at the moment. For me, I personally think, I still believe in SEO, and there is a new acronym in the search industry, like AEO, GEO. AEO stands for answer engine

optimization, and GEO, generative engine optimization. Because we think think let's think like this if we need to search for a question on google in a traditional way like five years ago over a decade we need to click every time blue links in the first page we need to read them all and then just trying to summarize and we are we were basically looking for the right answer that with our thinking pattern so with the LLMs

you just ask a question and you can read all all the stuff all together and you can modify your question if you didn't get the right answer you can modify many things at the website so it's just becoming a new thing for search industry because especially with the AI overviews and AI mode full rollout in the US at the moment we just ask something and we get all answers just in seconds so this is this is a new thing and the

I'm calling it a traditional SEO because many issues are also using this and I also believe that where everything is just coming faster you know we're just swiping the videos scrolling so we are living in a way many test changing world so it's basically happening in the search industry and right now most of the web also contains information queries like what have how where which etc so if we are basically looking for answers

right now we just ask our question and get the whole maybe with a deep research answer from LLMs in a way basically so it's our search behaviors as a user also changing very fast so I believe people need to find a new term to define this behavior and is it different than SEO I believe many things are also working for AEO and geo but it's obvious there are some different patterns to driving more traffic or be more visible in LLMs at the moment

yes and I yeah we realized that the content work for SEO doesn't always work for like AEO, geo and vice versa yeah what why is that so could do you have some insights around here yes I my personal research and many also research papers and many famous issues also share all of these informations and also Google announced this for I guess from 2015 they're using semantics vector space and embeddings so Google and all LLMs can

understand the natural conversation your question almost for any language and so I will continue from the most of SEOs famous issues and based on semantics and vector space vector databases they're all actually very working in a very fast environment so why the traditional SEO content it isn't work for LLMs I can give an answer for this question like because LLMs it's it's basically depends on their training data sets but it's obvious to all LLMs

like structure content I mean if you use bullet points tables they will be able to understand in a more efficient way so for the LLM LLM site you will need more structure contents and you need to connect all entities all together in a meaningful meaningful way and of course you need to be cited in authoritative other websites like let's say reddit forbes new york times new york post or san francisco chronicles etc so it's it seems it's now

working like this you need to be more consistent in your content you need to show your expertise and these are all also working in traditional SEO but you will need more structure content at the moment with a powerful semantic connections between all entities I mean san francisco is a location in the united states and you are running a startup startups and other entity named glasp that's your organization name and you need to use all

entities all together in a meaningful way and most important in a natural conversation like between humans it's also valid for traditional SEO but it seems there are some minor nuances between LLMs and the classic google tamper rulings rankings at the moment for the content part I see yeah and could you tell us what is a structured content like you know what kind of content AI prefer to cite or learn yes first you need to be get indexed by search engines because

we already know ChatGPT is working with bing and sometimes there are some rumors that ChatGPT is also using google as a search engine I mean the search part web search part so basically you need to be get indexed first and then for the content structure you need to use a good hierarchy between your heading text h2 h3 h4 and etc then you need to explain your main topic main idea in a meaningful way you need to understand you need to explain your

expertise how does it work maybe with a conclusion final part you need to mention all entities that you need to mention because if you provide more rich content I mean for the entities let's say iphone 16 announcement if you only mention iphone but if you don't mention apple in your content there will be a missing part for semantics and entities because iphone is a product of apple so basically it's working like this and you need to

show you need to create some maybe tables with some comparison because it's also easy to tell and show your readers your visitors maybe your leads in a better way and probably if you use a highly engagement and clearly structured post or article or news article people stay more and probably they will want to visit more pages on your website so you will get more engaged users google will love it and for the llm

parts probably they will cite you more and you will also start to build your brand legacy and it will also have to reach more people because they will trust you and if people trust you probably alliance will do that in a same way let's just think about the Forbes article or Reddit or Hacker News, we all know these platforms are great and if they tell something wrong, probably there will be a magazine news for that author.

So basically we can explain your question in this way, I believe. Yeah, totally. Yeah, thank you. And it's related to content gap analysis as well, right? Yes, yes. And as I see many solo founders in the developers are also looking for their next big thing or their next entrepreneurship adventure in Reddit, just they search something. Is there a tool that threats or question, right? So Reddit is a great platform and since the AI hype, we all know that Google also has a

partnership agreement with Reddit and they're using Reddit posts and all interactions to Gemini or the internal AI memory or AI systems in general. Thank you. So yeah, related to memory hacking, so you are writing interesting article about share on AI. So yeah, could you tell us about it? Also, how did you come up with that idea? Yeah, sure. This is the funny part. I believe this can be the funniest part in our video call,

video recording at the moment, because I called this method as sitemap. It's basically an alliance with any people's, any user's personal AI memory, not the global LLM model training. But it started with a basic question. I just read many tweets on X, like ask this question to ChatGPT and you can learn what ChatGPT knows about you. And I just asked only one single question. What do you know about me? And then ChatGPT started to explain myself, my personality

very well. And then I realized that, okay, this is a very powerful weapon for any company, especially for the open AI. And then I start testing some dumb things on my personal websites, on maybe app samurai. So then I realized that if, and I have also user behavior like this, I love reading summarized documents, especially for any new research paper or new website. I love using some AI automation tools like M2M, like browser use, Monos, the most popular AI tools

in the market. And of course, Glasp. So I realized that when I start to ask about these companies, these products, and in the future conversations, ChatGPT started to cite my past conversation. Oh, you were looking for this, and this can be helpful for you. Then I came up with the maybe dumbest idea in the AI search industry. And then I just placed some basic buttons on my personal website, app samurai. And what happened? It worked. So I was the happiest man, happiest

growth marketer in the world right now. And then I just started to share this on my social channels with a blog posting. So it went a little bit viral because it contains very conversion of topics, because it's not good if you interrupt the user session and send just to another website. Let's say you are running a blog website. You are driving 20,000, 30,000 monthly traffic. Is it good to send your visitors to ChatGPT? And do you need to wait for that user? Can you bet he or she just

will come back to your website again? So there are many questions, but I just decided to publish it all. And people already talked about this and they shared very logical questions. And even some communities publish other WordPress plugins, which is very impressive, and they just start testing it, but it's still working for me. So it's all stuck with the basic question to ChatGPT. What do you know about me? And just, I applied this as a method on my

personal website. This is it. Yeah. Thank you. Interesting. Yeah. We saw many posts on X, guess my IQ based on conversation history or tell my personality based on conversation with ChatGPT. Yeah. It's interesting. And so you mentioned you implemented share on AI. So on your website, did you see increase in traffic from ChatGPT or you are not tracking? Yes. The numbers are not driving millions or 10,000s of traffic, of course, at the moment,

I can be honest, but I know it works. And it's for the last four weeks, it's in a good threat right now, still increasing. But hopefully, when it reached over 10s of thousands traffic, I will also publish all analytics screenshot with the Y axis. I hide it. And I got many questions about it. I sent some private recorded videos to some entrepreneurs. But I know it works. And there are also many methods that works for LLMs. But of course, in the nature of the web search

and station, if they are working with a partner like Google or Bing, or let's say CoPilot, etc., DuckDuckGo, any search engine, it also lies with the current traditional SEO rankings. And there's a reality that it's happening actually bad for the small publishers and independent publishers, which is helpful content updates and all new AI features on Google. When you ask a question, AI always just answer that. You can ask a recipe or travel plan in AI mode.

So it all kills traffic. And basically, people realize that they haven't invested in informational queries, like where and how. They're very basic questions. And you don't actually need to visit the website to read all the articles, summarize on your own, in your mind. So LLMs are covered. And Google, this area, it's going bad for many issues because impression are going higher, but traffic is not the same and decreasing month by month. I'm also experiencing this issue.

And right now, it seems if your brand is more visible on LLMs, on Google, it's just good for your conversions, good for your ARR, and good for your investors. So it's really weird times that we are living, especially for issues. Totally. Yeah. I would like to see your analytics. So if you can share how it's working. Yes. I will send you a screenshot after this. Oh, yes. And you can just put all of this screenshot

in a bigger picture, full screen, and then people can see what the numbers. Oh, yeah, thank you. Yeah, we are looking forward to seeing it. Did you see any interesting growth hack with ChatGPT or other LLMs? You mentioned there is a WordPress plug-in for memory hacking, but did you see any interesting growth hack related to memory hacking ChatGPT? Yes, I'm still working on this useful and impactful growth hacks at the moment.

I love reading archive from archive.org, I guess I'm pronouncing it correctly. From Cornell University, I just search LLM ranking stations in the title field, and some good friends from the search industry, we are sharing some research papers between us. And one of them is talking about the methods named stat rank. It's basically a manipulative attack to LLMs because you leave some digital fingerprints on your, if you are running an e-commerce website,

on your product page, or news article, or blog, it's basically telling that if you use some effective and semantically rich directions in your contents, it can drive more stations for the future from LLMs, because you are using a language like, this is the best product in the market. I'm not saying that if you just use this sentence on your content, that will work, but there are some unique methods without using top, the best keywords in your page

that can work and LLMs can cite you more. And they are using right now, different algorithms like perplexity, we never mentioned in our chat until now, but Glock is also using another web search model. Cloud is just new with a search, web search feature. And OpenAI also has an API for the web search feature. So they all using different, but similar methodologies. So it's easy to get more stations from LLMs,

but it also requires a huge work, because you need to, if you need to show your expertise, your authoritiveness, you almost need to cover all related topics in your industry. It can be a glossary part, blog part, service pages part. You need to tell everything. For the real world scenario, I publish many blogs, technical stuff on my blog. And then we met on social media, because basically you read my blog, visit my webpage, and I visited your YouTube channel,

your product gloss, and all landing page. Then there is a trust between us. So Google and LLMs are working in a very similar and technical way. I had a question, like a random question, but do you think in 10 years, 20 years, people still be searching through Google or Google will be gone at some point? That's a great question. I still think on this sometimes. We are like going in an agentic era, because yes, we love using LLMs at the moment,

and it's reached billions right now, because Google has integrated Gemini with Gmail. And Meta is also using their own AI models in their social platforms. You can right now interact with perplexity in WhatsApp. And of course, we ask questions like, is it true growth on X to verify some facts at the moment? And I believe Google won't be dead, but it's obvious it will affect their total revenue from search and ads.

I believe they're also still looking for the most efficient way to get more clicks from ads in AI mode or AI overviews, because it's obvious if people already engage and find the useful data from the old summarized AI overview or from LLMs, they need to create or adopt their revenue features, revenue streaming products a little bit more in a different way. And also, I believe Google has their own entire web.

You can ask how to create and ship a rocket into Google. Basically, they have this information from research papers, scholar academics. And I believe Google has the best infrastructure because they are using real-time machine learning systems, especially their search and ads products. So probably they won't be dead, but it's obvious everyone in San Francisco, in Japan, for every industry, they're looking for new agent solutions for anything,

for medical, for SaaS startups, for any even small businesses. So Google won't be dead, but it's obvious. They also announced the project, their new agent project, and Perplexity came up with Comet, their new browser. And we know that OpenAI is also working on a new agent browser. So the agentic era can be the new hype. And I really want to see who will get the lead because it's obvious Google is not slightly getting

the leadership from OpenAI the last year. Agreeing with the popular coding startup, they were just about to join OpenAI, then all agreements crash, and then they all just decided to join DeepMind, another Google company. So basically it looks like this at the moment. Yeah, totally, yes. But in that sense, people will Google less in the future since you mentioned through like, because of like agentic workflow.

And if so, do you think people will be reading someone's blog in the future? I mean, currently SEO's algorithm is based on, like as you mentioned, how many people click through the query and also how much time they engage with the content or something like that. But if no one is Googling and no one, if few people Googling, few people come to visit the website and how Google can understand, oh, this content is good or not.

So, and if so, I think currently LLM partially rely on like those Google like search engines algorithm. So if they can't use it and how does it work in the future? And I don't know. Yeah, what should we think about in the future? Yes, I don't know too, but I believe. In 2016, I need to go to London and I just want to learn where to visit in London. So basically start with a Google search and just start taking some notes.

I guess it took around three or four days because I need to be ensure everything was planned perfectly. But right now I ask the same question to Google, check GPT, Perplexity, Google Cloud, or even Mistral. or any other Asian LLM startups or companies, they just return with a very highly detailed response with a London trip plan, just under a minute. So for the future, and it's very funny, and we didn't mention Google latest video generation model,

which works very perfect. You mean Gemini Pro 2.5? No, VEO, VEO. Ah, VEO. Yes, VEO, yeah. Ah, yeah, yeah, yeah, it's okay. VEO, you can even clone your voice, and you can just click something, and all, even you can generate a movie in VEO. In a short movie, of course, it's very expensive at the moment, but the current situation is very funny at the moment, because we were watching Will Smith is eating pasta, and all the first outputs were surreal,

and right now we can export with a few clicks, very hyper-realistic movie set from any new AI video generation tools. For the future content and blogging parts, I believe it won't be same as today, because all AI and LLM search engines basically are reading your blog, so I also agree with the Cloudflare CEO, which is latest brief for this year. Yes, most of the users are bots at the moment, so I believe we will enter in a agent-friendly blog posting

or social media, so we will have many different agents for ourselves, I believe. Okay, this is my news agent, this is my social posting agent, and we will see many early examples at the moment. Okay, this is my YouTube summarizer agent, and the best, you know, the Glasp, highly recommend to everyone to use, and they will just scrape our content. There are also many ethical considerations, of course, if you're running New York Times,

we agree to do that or work together with the agents, and they will all just bring summarized versions, even with a maybe shorter version, and we will get all information, and then just we move on. I don't know, it looks like very chaotic at the moment. Yeah, there will be many AI agents for social media, for blog posts, for technical things, so it's chaotic. And so for new grads, like junior level, so marketers, growth marketers, SEO content writers,

so what are their vital skills in the AI era, and do you have any advice to them? Yes, I'm also still thinking this for myself, because there are many great memes, like AI will replace our jobs at the moment. Of course, I don't believe SEO is that, or any marketing proficient at the moment. We need to adapt to the fast-pacing environment, because everything is changing very fast. So we need to adapt using AI, especially automations,

and they will need expertise. They won't need expertise at the beginning, but I believe if they have enough curiosity and experimental mindset, probably they will win for their career. So you can build many MVPs, or your internal use mini-tools, with using AI in just minutes. Maybe with many bugs, but you can create a real working MVP in just under 10 minutes, under an hour. Basically, five years ago, during the pandemic,

there was also another hype in the digital ecosystem. Many companies just started to hire thousands of people. They tried to scale their business, and now we are living in another world, because inflation rates, all world change, and then AI came. So they will need curiosity, and they will need road-hacking mindsets at the moment, I believe. And if they share their ideas, experiments more, and if they become more visible

for their expertise on social channels, on YouTube, on LinkedIn, on X, on Blue Sky, et cetera. Maybe if they're a designer, even Pinterest can work for them too. So they need to bring unique ideas and experiments, even if they fail, because we need to fail harder and harder nowadays. We need to test everything with using AI, I believe. And just share with people, even it's a dumb idea, or even it's for nerds.

So, and I highly recommend they need to learn storytelling, how to tell your idea to people in a more efficient way. Because if you, I'm not promoting my social postings, but I'm basically using three post templates. If you just visit my socials, you can see some similar patterns for every posting, almost for every posting. And it's trying to align with the X algorithm, LinkedIn algorithm. So we need to learn basics.

We need to use AI in an efficient way. We need to save hours. We don't need to work hard, but efficiently. And they need to have curiosity with a growth-taking mindset and everything will come after that. Yeah, you mentioned like post templates, right? And for each social platforms, but is that based on the storytelling? Or could you tell us, tell our audience how it looks like? Like, could you give us some examples?

Yes, and I don't have tens of thousands followers on LinkedIn. I have around 2,600 followers on X, but I realized that there are many social posting patterns and templates are working very well. It's not working in your first tweet, but I always start with like, I found X with using Y for AI search. It works, it's dumb. And then start explaining with maybe bullet points, emojis. And then people just start, okay, I guess this can work.

And the hardest part is being simple. You know, you may have many complex ideas or you may have complex solutions for your SEO operations, SEO projects, let's say, or AI search project, but you need to tell all people in a very simple way. It works even for investors in San Francisco, you know, you may have very complex idea, but it's valid if you can tell the whole story in a simple way. Basically, you told, you explain your product class

with a very simple. terms it's working like pinterest for documents it's very simple and people can remember this so they will you need to be simple and you need to solve one problem at the beginning i believe and for these postings on my social you know three or four years ago people always telling same things for sus you need to reduce your churn rates you need to have a good monthly recurring revenue what's your error here is the five effective ways or you need to

optimize your website's loading speed okay i already know this and probably you are the uh 97th website i read the same uh topics uh with same ideas so what's the difference then i just start to uh implement all my complex ideas into simple things and then um i'm not saying i'm the best but it's i'm a also lazy person so i believe anyone can do this for their product for their teams etc maybe personal branding but i believe if you

uh learn storytelling in a simple way your influence and your uh rich rates can be higher that's why i created uh these posting templates with a trying to more friendly with storytelling i hope i explain myself better yeah yeah totally yes thank you yeah and by the way uh so k and i are brainstorming and we think of some ideas like a growth hacking ideas and so on then like you and ideally like your like a share on ai idea memory hack ideas but k already asked you

but you know do you have some ideas you are thinking now or you think oh it's gonna come in the future or you haven't mentioned today kind of tips or hacks or in the area of a or g or anything like you're thinking or you haven't talked today yes yes i can i can uh share with big i guess i'm right now working on semantic chunking uh for any web page let's say uh let's explain it's in a basic way basically llms uh have context window they can't remember longer chats or

if you you can just upload thousands of uh pages uh in a single pdf they won't process it because of their context window so if you use longer paragraphs on your web pages it's harder to harder it's hard to parse uh for llms they are basically trying to guess the remaining of paragraph because you're using very uh longer context for llm crawlers maybe it's also valid for google or other ai search engines my idea is basically also many issues are talking about this

i'm not the first one but if you use maybe shorter paragraphs on your web pages maybe it's better for semantics and llms understand uh also i'm trying to apply the stat rank uh you take you can check from archive.org uh it's a great research paper and you need to use this sentence in your prompt because if you just upload to uh any llms probably it won't work because it's a prompt attack so probably you will stuck with the llms uh safety filter because it's uh contains some manipulative

attacks uh so i can also say this and what's for the future i have uh many uh dumb ideas of course so yes let's see i can i can mention three of uh these topics at the moment and i love using screaming frog by the way it's also good for your uh looking reviewing uh your ai search performance of course there are many tools like profound uh semrush hrefs vacay there are many great tools in the market but for the technical part um probably screaming frog is the only uh software

at the moment it's working on your desktop only right now but you can modify and customize anything uh for llms uh for crawling your website like llms at the moment and it's working like plug and play so you can insert your api case from gemini openai cloud and you you can also integrate with google analytics google search console all other third-party issue tools so it's just shows you the big picture you can see the all everything around your website

on the technical side like is my website is llm friendly or bots can crawl in an easy way do i have broken links because we know also there are also hallucinations in llms so a scream frog is highly recommended at the moment just for a note this screaming screaming flock right yes okay thank you and yeah you mentioned the semantic chunk so it's about the research paper by cornell university published in 2016 it's the same thing

um there is a new research be different yeah but in the same websites a new research paper yeah got it yeah thanks uh yeah okay one more question so do you see any like interesting ai how to say a e o g e o so analytics or content generation tools they're not only like you know current one like hub sports you know ahf but so there are many like a e o a e o tools like so do you see any interesting tool also like you know that startup company or product like air ops works well in the future

if we cannot answer it's okay yeah yes yes yes i can i can say profound because i believe they uh launched i guess a pr campaign it it just doesn't matter because they they have uh good partners and clients at the moment and i love them still i couldn't have a chance to sign up sign up for profound but i heard their name a lot and of course there's a great ai tool named Glasp you need to use everyone yeah and for the overall ai performance

i can say vacay we can leave the uh url in the description uh yes it's it's creates a very comprehensive report it also shows your entities your uh competitors uh you can compare uh your uh topics for gemini clouds or gemini grounded search with web search uh google open ai and perplexity of course they i love their reporting dashboard uh very detailed and it gives you uh the big picture if you just export the pdf and send your client

they just love it so i can uh recommend this of course you can create maybe some mini tools with using cursor or other uh ai wrapper tools hrefs and samrush has new dashboards for ai search but the threading traditional seo uh basically they are crawling every web page just like google and it's already a very expensive business so uh and for the ai site they have i i find their uh ai search products It's a little bit expensive, but many great tools at the moment.

And of course, you can also ask your brand name directly to Virtual XT and ChatGPT. It's also great insights. And I highly recommend ask your brand or personal name in a temporary mode on ChatGPT to not use your personal AI memory, because if you ask a lot, it will tell you more detail with brand. So you can not fulfill personal memory. So you can just use temporary chat or a new account on Virtual XT. Yeah, that makes a lot of sense.

So this is another random question. Not question, but source. But I wonder, because AHF and SEMrush are those search analytics tools for billions of web pages, and they have their own domain authority scores, and they analyze content. I wonder, why don't they create their own LLM? Because they can understand which content is good. And if so, I think they could create the LLM. Yes, I believe. But it's another business.

And of course, you are now in the San Francisco. And I guess many companies are trying to build their own LLMs, also related to Japan. Maybe some big Japanese companies are trying to build the most powerful LLM. But I don't think we need to rediscover everything from scratch. There are many great open source LLMs at the moment. But yes, I believe they found LLMs in a different business type, I believe. Basically, you are crawling websites

for traditional SEO for calculating some metrics visibility, domain authority, et cetera. But for the LLMs, yes, you need to crawl for stations. And basically, you need to track all prompts. And maybe you can just create more synthesized prompts to get visibility for any brand. Maybe that can be the answer. And I believe this is the most important part. In the 1930s, I guess, in the USA, there were a gold rush.

But who get the most money? The sellers, the jeans sellers. So it basically looks like this. They're basically selling jeans for SEOs, Ahrefs and SEMrush. So they might get more money from their businesses. Maybe that's why. Just a guess, yeah. Yeah, that makes sense. Yeah. Yeah, thank you. So since our time is, yeah, it's been a while. But so our last question. Since Glasp is a platform where people share what they're reading, learning as a digital legacy,

we want to ask this question to you. So what kind of legacy impact do you want to leave behind for future generations? Yes, this can be funny. But you need to remember every time someone needs to pay the bills. I have a daughter at the moment. When I was younger, everything just looks perfect for me, for anything. But when you grow up, you will get more responsibilities. So you need to create your legacy starting from right now.

Even you are 16, 17, 18, it's all OK. You need to start building it right now. Even using Glasp, you can take some notes, summarize them, and maybe all your notes from your different sources. But you need to act now. Because if you use AI efficiently, you can create thousands of new blog posts in just maybe an hour, two hours. You can run a new website. It took weeks and months, five years ago. So you need to have a growth-taking mindset.

You don't need to be afraid of your failures. Just fail harder, try to learn something in a fast, and share your failures, ideas, and experiment results. And for your legacy, you need to be unique. I mean, you have a very unique product at the moment with a simple idea, Glasp, because you can basically summarize any PDFs with ChatGPT. Or basically, you can share videos on Facebook. But there are YouTube is the biggest player.

You can create, you could create events on Facebook. But there is now Ticketmaster event, right? So you don't need to be afraid of anything. And just, of course, it's a cliche, I know. But believe in yourself and start solving only one problem in a single time, I can say. And if you are trying to solve a common and not unique, let's say, for SEO website loading speed, probably that would work, because everyone already

knows about it. You need to solve problem like how to get index in a faster way in Google, because people are experienced. So you can test your idea with using deep research on almost every element. Find that idea. Work harder, because you will notice more hyper-focused areas for your expertise. And then it will just all work. You can create your own legacy, I believe. It's working for me. I hope it's so valid for literally anyone.

Thank you. Yeah, that's so beautiful. And yeah, thank you so much for joining today. We learned a lot from you. Thank you. Yes, thank you so much. I'm so excited and a little bit stressed. But Kazuki and Kay helped me a lot since the beginning. Thank you so much. And I kindly invite everyone, if you didn't try Glasp, our lovely tool, please sign up just right now and start building your own legacy. Thank you so much.

Perfect. Yeah, thank you.

Share This Audio Transcript & Summary 📚

How AI and AEO are Reshaping SEO | Metehan Yeşilyurt

00:00

01:08:05