YouTube Updates You NEED To Know NOW | Summary and Q&A

TL;DR

YouTube is introducing clickable comments, improving community post visibility, adding new live stream analytics, and experimenting with showing previews of members only content to increase engagement and monetization.

Key Insights

• 🥺 Clickable comments on YouTube provide new opportunities for engagement, but may also lead to viewers leaving videos.
• 🫵 Community post visibility on tablets expands reach and helps draw viewers back to the channel.
• 🫒 The new live stream analytics offer valuable data for scheduling, thumbnail optimization, and language usage in live stream promotions.
• 👤 Previews of members only content can entice users to join memberships and further monetize their channels.
• 🉐 VidSummit 2023 is an upcoming event where content creators can learn from industry experts and gain valuable insights on audience growth, brand building, and influence gain.
• 🫵 Using community posts is an effective strategy to engage viewers and drive traffic to YouTube channels.
• 🖐️ Thumbnails play a crucial role in attracting viewers to live streams, and the new analytics provide insights on their effectiveness.

Transcript

• If you upload videos to YouTube for any reason, everything I'm getting ready to tell you impacts you as a content creator, so make sure you watch everything. First, YouTube is experimenting with making it possible for viewers to click on words in your comment section that are hyperlinked based on keywords, and if they click on that, it's going to... Read More

Questions & Answers

Q: How will clickable comments impact content creators?

Clickable comments provide more opportunities for engagement and traffic from search-based content. However, they may also cause viewers to leave videos, potentially affecting watch time.

Q: Why is community post visibility on tablets important?

Community post visibility on tablets allows content creators to reach a wider audience and engage with viewers who prefer using these devices. It can drive traffic back to the YouTube channel.

Q: What insights can be gained from the new live stream analytics?

Content creators can now see how many people clicked on the notify button, helping them determine the optimal scheduling, thumbnail effectiveness, and language usage to attract more viewers to their live streams.

Q: How can previews of members only content benefit content creators?

By showing previews of members only content to engaged users across the platform, content creators can potentially attract more viewers to join their membership and increase monetization options.

Summary & Key Takeaways

• YouTube is testing clickable comments where viewers can click on hyperlinked words in the comment section to be taken to search results or other pages on YouTube, making search-based content more valuable.

• Community post visibility is now available on tablets, allowing viewers to interact with community posts even on these devices, which can help engage and attract more viewers to your channel.

• New live stream analytics show the number of people who clicked on the notify button, providing insights into scheduling, thumbnails, and language used to encourage viewership.

• YouTube is experimenting with showing previews of members only content to engaged users across the platform, potentially increasing the likelihood of membership sign-ups.