Struggling To Get SMMA Clients? Watch This... | Summary and Q&A

TL;DR

Process drift, a gradual shift away from a working process, can lead to a decline in business success and hinder growth.

Key Insights

• 👨‍💼 Process drift is a common mistake that can hinder business growth and success.
• ❓ It is important to recognize and address process drift to maintain consistent results.
• 👨‍💼 Avoiding process switch and remaining patient are crucial for sustainable business growth.
• 👨‍💼 Businesses should focus on incremental improvements rather than constantly changing systems.
• 👨‍💼 Process drift can occur in various areas of a business, such as client acquisition and sales.
• 🆘 Monitoring and analyzing performance can help identify and correct process drift.
• 💱 Process drift can be caused by unconscious changes or a desire for constant improvement.

Transcript

hey everyone it's Charlie Morgan and welcome to another video today I'm going to be walking you through a mistake that I recently made and that some of my team members made that were stopping us from growing and this is a mistake that pretty much every single person makes so if you currently find it hard to get clients and if you're struggling to a... Read More

Questions & Answers

Q: What is process drift?

Process drift is when you or your team members gradually deviate from a working process, leading to a decline in performance and results.

Q: How is process drift different from process switch?

Process drift occurs when there is a slow decline in performance due to unconscious changes, while process switch happens when there is a constant change in variables or systems without giving them enough time to be effective.

Q: Why is process drift dangerous for a business?

Process drift can lead to a decline in productivity, client acquisition, and overall business success. It can also result in confusion and inconsistency, making it harder to achieve goals and generate revenue.

Q: How can businesses avoid process drift?

Businesses can avoid process drift by remaining consistent with successful processes, monitoring performance regularly, and avoiding unnecessary changes. It is crucial to trust the process and give it enough time to yield results.

Summary & Key Takeaways

• Process drift is when you or your team members drift away from a process that is working.

• There are two forms of process drift: process drift and process switch. Process drift occurs when there is a slow decline in performance due to unconscious changes to a process. Process switch happens when there is a constant change in variables or systems.

• Process drift can be detrimental to business growth and success, and it is important to avoid it by remaining consistent and avoiding unnecessary changes.