SMMA Appointment Setting Masterclass (Part 3) | Summary and Q&A

TL;DR

Influence through association and cognitive biases play a significant role in acquisition, allowing individuals to persuade others to make decisions based on trust and authority.

Key Insights

• ✋ Influence from mere association tendency can be a powerful tool in acquisition, as people are more likely to trust and emulate those they perceive as having high status or authority.
• 👋 Excessive self-regard tendency can be leveraged in acquisition by empowering prospects to make their own decisions, emphasizing their intelligence, and appealing to their belief in their own good judgment.
• 👯 Over-optimism tendency, where people underestimate the time required for tasks, can be integrated into acquisition systems to highlight the speed and efficiency of a product or service.
• 🤳 Cognitive biases, including influence through association tendency and excessive self-regard tendency, are instrumental in persuading individuals in acquisition by appealing to trust, authority, and personal belief systems.
• 😒 The use of reasons and justifications, such as because statements, can significantly influence decision-making in acquisition.
• ❓ By understanding and applying psychological principles, such as cognitive biases, agency owners, coaches, and consultants can enhance their acquisition strategies and achieve greater success.
• ❓ Cognitive biases should be approached ethically, without the intention to manipulate or deceive individuals, to ensure positive outcomes in acquisition.
• ❓ Understanding psychology, microeconomics, and statistics is essential for developing effective acquisition systems and strategies.

Transcript

influence from mere association tendency this is one of my favorites influence from mere association tendency is an absolute like weapon basically the best way to explain it is with an example like why do you think nike or nike uses athletes to um sell their clothes or why do you think coca-cola uses athletes to sell coke right it's like it's assoc... Read More

Questions & Answers

Q: How does influence from mere association tendency work in acquisition?

Influence from mere association tendency is when individuals are more likely to trust and emulate someone they perceive as having high status or authority, which can be harnessed in acquisition by using testimonials, celebrity endorsements, or influential figures in the industry.

Q: How can excessive self-regard tendency be used in acquisition?

Excessive self-regard tendency means people have a high regard for their own thoughts and decisions. In acquisition, this can be leveraged by empowering prospects to make their own decisions and emphasizing their intelligence and good judgment.

Q: How does over-optimism tendency affect acquisition?

Over-optimism tendency leads people to underestimate the time required for tasks. By integrating this into acquisition systems and emphasizing how quickly and effectively the product or service can deliver results, prospects are more likely to be persuaded.

Q: What is the significance of cognitive biases in acquisition?

Cognitive biases, such as influence through association tendency and excessive self-regard tendency, play a crucial role in acquisition as they help to persuade individuals to make decisions based on trust, authority, and personal beliefs.

Summary & Key Takeaways

• Influence from mere association tendency is a powerful tool in acquisition, using high-status individuals or celebrities to promote brands or products.

• Excessive self-regard tendency leads individuals to trust their own thoughts and decisions, which can be leveraged in acquisition to empower prospects.

• Over-optimism tendency causes individuals to underestimate the time required for tasks, and integrating this into acquisition systems can lead to success.