Outreach: Quality & Quantity Suck. Do this Instead. | Summary and Q&A

TL;DR

Learn how the Quant Quality Approach can help you strike a balance between quantity and quality in your B2B outreach efforts.

Key Insights

• 🥺 Quantity-focused outreach can lead to a damaged reputation and being perceived as spammy.
• ❓ Extreme quality approaches often struggle with reaching enough potential clients.
• ⚖️ The Quant Quality Approach finds a balance between quantity and quality to maximize outreach effectiveness.
• 👨‍💼 Striking a balance is crucial in various areas of business and life, such as politics and sales.
• 🥺 Combining the strengths of both quantity and quality can lead to better results in appointment booking and closing sales.

Transcript

hey everyone charlie morgan here and welcome back to another video so in today's video i'm going to be discussing uh whether or not you should be doing quality or quantity um in your outreach right because right now in the b2b online outreach or organic attraction space there are basically two schools of thought or two main philosophies that underp... Read More

Questions & Answers

Q: What are the disadvantages of focusing solely on quantity in outreach efforts?

Quantity-focused outreach can lead to spamming, irritate potential clients, and ultimately tarnish your brand's reputation. People may associate you with annoyance rather than value.

Q: How does an extreme quality approach in outreach have its flaws?

While extreme quality can be effective, it often lacks the necessary volume. It becomes challenging to reach enough potential clients, limiting your outreach impact.

Q: How does the Quant Quality Approach combine quantity and quality?

The Quant Quality Approach finds a balance by sending a moderate number of emails or messages that require a reasonable effort, typically taking two to four minutes. It combines the advantages of both quantity and quality.

Q: How can the Quant Quality Approach be more effective than extreme quantity or quality?

By finding balance, the Quant Quality Approach allows for enough volume to reach potential clients while maintaining a level of effort and value that doesn't come across as spamming or low-quality.

Summary & Key Takeaways

• There are two main approaches in B2B outreach: quantity, where you focus on volume but lack effort, and quality, where you prioritize effort but struggle with volume.

• Both approaches have disadvantages, as quantity can lead to spamming and a damaged reputation, while extreme quality lacks the necessary volume.

• The Quant Quality Approach combines both ends of the spectrum, aiming for a balanced approach that includes sufficient volume and effort.