How To Get SMMA Clients In 2024 Masterclass | Summary and Q&A

TL;DR

In this video, Charlie Morgan discusses strategies to increase appointment bookings and acquire more clients for your business, focusing on mindset, appointment setting, and sales techniques.

Key Insights

• 💪 Building an appointment booking system requires a strong work ethic and a willingness to push through resistance and rejection.
• 🐕‍🦺 It's crucial to understand the needs and desires of your prospects and tailor your offer accordingly, rather than focusing solely on your skills and services.
• 👨‍💼 Developing a scientific mindset and tracking metrics is essential for optimizing your outreach efforts and scaling your business.
• 👾 Overcoming mindset challenges, such as resistance and self-doubt, is crucial for long-term success in the agency space.
• 🥶 Cold calling and cold email are effective methods for acquiring clients, but it's important to personalize your approach and provide value in your outreach messages.
• 🥅 Setting goals should focus on becoming the person who can achieve the desired outcome, rather than the outcome itself. Patience and persistence are key in goal achievement.

Transcript

hey it's charlie morgan here and welcome to another video so i run a marketing agency and this marketing agency makes around 75 000 pounds per month the last four weeks we made about seventy four thousand eight hundred pounds around ninety three thousand dollars yesterday we made eleven thousand pounds like fourteen thousand dollars this is a live ... Read More

Questions & Answers

Q: How can I sell appointment booking services to motorcycle dealerships?

Start by researching successful competitors and implementing their strategies. Focus on offering pay-per-appointment services and emphasize that the client only pays when someone walks into their showroom or dealership.

Q: What are the essentials for starting an online marketing agency?

You don't need much to start - just a phone, confidence, and a strong work ethic. Avoid focusing on website building and testimonials at first. Instead, focus on acquiring clients and delivering results.

Q: How should I go about creating an offer that clients want and that I can provide?

Instead of focusing on what you can offer, focus on what your prospects want and reverse engineer your offer from there. Analyze your competitors' offers, find their clients, and steal their ads to get started. Remember to offer pay-per-appointment services to increase client confidence.

Q: How can I motivate and encourage my team to produce great results?

Lead by example and create a positive work culture. Hire employees based on personality and character, rather than just skill. Provide incentives aligned with their performance, such as commission for sales reps or bonuses for appointment setters.

Summary & Key Takeaways

• Charlie Morgan runs a successful marketing agency that generates £75,000 per month. In this video, he shares insights from a group coaching call where he discusses automated business systems, mindset, appointment booking, and sales strategies.

• The coaching call includes tips on finding the right niche, researching competitors, and offering pay-per-appointment services to potential clients.

• Charlie emphasizes the importance of creating a pipeline for lead sourcing, positive replies, appointment bookings, client onboarding, and retention.