BEST SMMA MODEL 2024 | Summary and Q&A

TL;DR

This video offers two different models for structuring and pricing agency services to make client acquisition easier, including pay-per-lead and Trojan Horse retainer models.

Key Insights

• 🥺 Agency owners can leverage the pay-per-lead model to collect upfront payment, reduce risk for clients, and build confidence in their ability to deliver results.
• #️⃣ The pay-per-lead model can be enhanced by setting a specific number of leads, offering a guaranteed minimum number, and implementing a cap to prevent excessive costs.
• 🥺 The Trojan Horse retainer model allows agency owners to provide value upfront without charging a retainer fee, leading to increased client trust and higher chances of retaining clients.
• 🤱 The Trojan Horse retainer model requires agency owners to collect a resource fee upfront and prove their capabilities before introducing the retainer fee.
• 👨‍💼 The upfront payment models described in the video help agency owners overcome challenges in client acquisition and establish a sustainable business model.
• 👨‍💼 Both models require agency owners to deliver results and demonstrate value to ensure client satisfaction and long-term business growth.
• 🪡 While these strategies can be effective, it is important to consider the specific needs and expectations of clients in different industries and niches.

Transcript

if you are struggling to get clients and it's your early days of an agency owner in this video I'm going to basically completely change your life and show you how to structure your agency and remodel your offer and everything that you do so that acquiring clients is Bloody easy if it's the case that you haven't got a bank of testimonials yet you ha... Read More

Questions & Answers

Q: What is the pay-per-lead model, and how does it differ from the traditional approach?

The pay-per-lead model involves setting a specific number of leads to be generated for a fixed retainer amount, guaranteeing qualified leads for the client. Unlike the traditional approach, payment is collected upfront and a cap may be set to prevent excess costs for inefficient leads.

Q: How does the Trojan Horse retainer model work?

In the Trojan Horse retainer model, agency owners offer their services without charging a retainer fee initially. Instead, a resource fee is collected upfront to cover expenses. After proving value and delivering results over a period of time, a retainer fee is introduced.

Q: What are the benefits of using the pay-per-lead model?

The pay-per-lead model allows agency owners to collect cash upfront and reduce the risk for clients. It also provides an opportunity for agency owners to build confidence, generate more revenue, and have a predictable budget for business growth.

Q: How does the Trojan Horse retainer model help agency owners in saturated or challenging niches?

The Trojan Horse retainer model allows agency owners to prove their worth by delivering results before charging a retainer fee. This approach reduces client hesitation and builds trust, leading to a higher likelihood of client retention.

Summary & Key Takeaways

• The video introduces two different models for agency owners struggling to acquire clients: pay-per-lead and Trojan Horse retainer models.

• The pay-per-lead model involves setting a specific number of leads to be generated for a fixed retainer amount, with the possibility of refunding clients for leads not generated.

• The Trojan Horse retainer model requires an upfront resource fee and then offering a retainer after demonstrating value and results over a period of time.