"Ninety-four percent of Americans reported that they would take advantage of an exclusive offer."

"With a well-crafted loyalty program, any kind of KPI can be moved as long it’s capable of resonating with the members’ needs."

"modern customers expect it all when it comes to shopping: convenience, speed, quality, novelty, great prices, and sustainability. Even though brands and retailers have made huge strides in personalization and hyper-targeting, consumer loyalty remains fragmented. That’s because modern customers require constant curation."

"Instant gratification and experience-driven customer journeys became a priority. All in all, the model of Loyalty 1.0, which is centered around rewarding purchases, has lost its appeal."

"In the era of Loyalty 2.0, new program types popped up. The rewards became more experiential, with companies offering trips to social events and designer paraphilia, alongside discounts and coupons."

"Loyalty 3.0, a.k.a Recognition Loyalty, set out to create a framework that fosters long-lasting brand love by engaging customers outside of the buying cycle."

"Putting Loyalty 3.0 into action with a VIP program"

"In a similar fashion, a loyalty program can incentivize recycling or the return of used clothes."

"Beer Hawk, the UK-based specialty beer retailer uses its loyalty program to encourage customers to return the expensive beer kegs."

"mentality is when brands incentivize a healthy lifestyle by hooking up the program to Fitbit."

"In a similar fashion, a loyalty program can incentivize recycling or the return of used clothes"

"Giving a reason to return week after week makes them more invested in your brand, increasing the chance of them becoming an advocate."

"exposing them to the latest exclusive rewards and offers might prompt them to increase their purchase frequency"

"These are invite-only groups only the creme of the community is allowed to enter. In exchange, members receive access to VIP perks, such as early access to upcoming products."

"he gist is simple: customers earn 1 loyalty point for each €1 spent at the shop, or by performing favorable actions, such as Facebook shares and profile completion. It’s up to them whether they redeem the currency for short-term benefits, like a coupon, or wait until 2,000 points are amassed, which can be turned in for an annual Sneakers Club membership."

"Exclusivity is like an exotic spice: use it with care, and it’ll enhance your product. But rely on it too much, and customers will turn away. A VIP program is a perfect platform to keep the balance: members have access to amazing experiences but only if they consistently engage with your brand."