"This was Chandra's first attempt at his idea to create a social shopping experience, but Kaboodle's focus was bookmarking home-decor you found for later viewing, and then share those collections of links with your friends."

"While now available on all major platforms, in the beginning, Poshmark went mobile-first, starting as only an iPhone app (not on Android or web)."

"In Poshmark's announcement of their fundraising, Chandra stated ""We created Poshmark so that anyone can easily convert their closet into a stylish boutique with their phones. Poshmark’s virtual shopping parties transform the chore of reselling fashion into a fun and social experience."""

"The team knew from the start that they wanted to create a fashion app that centered around the buyers and sellers more than the actual goods, and that ideas manifested itself in the early feature set. From near the beginning, the app allowed users to participate in ""posh parties"" focused around particular themes, and comment on other user's posts of their closets."

"Beyond community networking and learn from industry experts, Poshmark's event site claims that attendees of the event ""hear Poshmark success stories, gain insider tips, meet their PFFs (Posh Friends Forever) and SO much more!"""

"Through 2014 to 2016, despite raising several more rounds of venture funding, Poshmark chose to slash their marketing budgets by over 80%, and instead double down on their community."

"""Now we are 5x [our previous] size in terms of new buyer count. It’s all been done by community."""

"The largest aspect of Poshmark's community that led to rapid growth was their focus on user sharing powering the effectiveness of one's store."

"Poshmark's seller growth loop made it so that sellers' posts received more engagement if they shared more content, which attracted more buyers, which in turn attracted more sellers."

"Concepts such as ""Poshmark share jail"" began to arise as users began to share so much that Poshmark had to limit the amount of sharing a user could do in a day."