"Enter DeSo: the first blockchain custom built for social applications. But first, let’s back up."

"“Because only a handful of companies have access to the [data], only these companies can curate competitive feeds, build competitive new features, and monetize content – content that isn't even created by these companies in the first place.”"

"All data is stored publicly accessible on the blockchain, so that anyone can build a competitive social app without “building a billion-user data moat first.”"

"Instead, your friends list, profile picture, and tokens are instantly available, ultimately transferring the power of choice back to the users."

"DeSo’s goal is to kickstart social innovation by supporting “a new generation of applications that the entire world can build collaboratively.”"