"Scope management is product management. And it’s often only with experience that you’ll learn how best to manage scope creep."

"Product managers and product teams will grapple with 3 broad types of scope: Must haves Nice to haves Feedback we haven’t thought about yet"

"Feedback we haven’t thought about goes to the heart of why product teams bother to ship a first version in the first place."

"If you don’t ship sooner rather than later you’re postponing learning whatever it is you don’t yet know."

"Once you ship v1, you’ll get all kinds of valuable feedback you can use to shape later versions."

"Every day, product managers are tasked with parsing these types of questions and a lot of them involve assessing questions of scope."

"The goal here is to attempt to literally draw the boundaries of what represents a v1 iteration of whatever it is you’re building."

"Step 1 – plot out your must haves vs. nice to haves"

"Working closely with the rest of the product team, try to decide what’s a must have vs. a nice to have for the first iteration."

"Step 2 – define the scope of v1"

"Step 3 – revisit with feedback later"

"As you continue to learn more and more from users, you can update your scope box model to demonstrate what you’ve learned after you shipped your first version."

"What additional value does increasing the scope actually add?"

"2. Focus on the problem to solve"

"Be specific about whether or not your v1 addresses the problem you’re trying to solve. If it does, perhaps that’s enough. If it does, but all of your competitors are also solving the same problem in exactly the same way, perhaps solving the problem alone isn’t enough."

"3. Revisit your strategy"

"Your strategy, if it is indeed a strategy, should include clear decisions about your business. Who you’re targeting, what your differentiators are, what your brand values are and others."

"If it’s really, really important that you do things radically differently to your competitors for example, getting just the must haves in place might not be enough – even for a first iteration."

"The scope box model can be used to articulate what it is specifically that you’ve decided to include in v1 and why."