"The software uses complex machine learning models to predict the next word based on previous word sequences, or the next image based on words describing previous images."

"Online communities such as Midjourney (which helped win the art competition), and open-source providers like HuggingFace, have also created generative models."

"But once a generative model is trained, it can be “fine-tuned” for a particular content domain with much less data. This has led to specialized models of BERT — for biomedical content (BioBERT), legal content (Legal-BERT), and French text (CamemBERT) — and GPT-3 for a wide variety of specific purposes."

"OpenAI has found that as few as 100 specific examples of domain-specific data can substantially improve the accuracy and relevance of GPT-3’s outputs."

"To use generative AI effectively, you still need human involvement at both the beginning and the end of the process."

"Generally speaking, creative prompts yield creative outputs. “Prompt engineer” is likely to become an established profession, at least until the next generation of even smarter AI emerges."

"The field has already led to an 82-page book of DALL-E 2 image prompts, and a prompt marketplace in which for a small fee one can buy other users’ prompts."

"Jasper also fine tunes GPT-3 models with their customers’ best outputs, which Jasper’s executives say has led to substantial improvements."

"When she uses the tools, she says, “The AI is 10%, I am 90%” because there is so much prompting, editing, and iteration involved."

"Nestle used an AI-enhanced version of a Vermeer painting to help sell one of its yogurt brands."

"Stitch Fix, the clothing company that already uses AI to recommend specific clothing to customers, is experimenting with DALL-E 2 to create visualizations of clothing based on requested customer preferences for color, fabric, and style."

"Microsoft’s Github also has a version of GPT-3 for code generation called CoPilot."

"Facebook’s BlenderBot, for example,  which was designed for dialogue, can carry on long conversations with humans while maintaining context."

"Google’s BERT is used to understand search queries, and is also a component of the company’s DialogFlow chatbot engine."

"However, some research has suggested that LLMs can be effective at managing an organization’s knowledge when model training is fine-tuned on a specific body of text-based knowledge within the organization."

"Morgan Stanley, for example, is working with OpenAI’s GPT-3 to fine-tune training on wealth management content, so that financial advisors can both search for existing knowledge within the firm and create tailored content for clients easily."