Mitra Sorrells


8 Quotes

"For partners, Miles offers the opportunity to gain insights and understand their customers' near-future needs as they travel and interact with the physical world."
Mitra Sorrells
STARTUP STAGE: Miles is a universal transportation rewards program | PhocusWire
"By leveraging our predictive artificial intelligence platform, brands, transportation providers and cities can deliver value to customers and surface relevant rewards within the app. This improves the lifetime value by building more loyal customers and enhanced engagement."
Mitra Sorrells
STARTUP STAGE: Miles is a universal transportation rewards program | PhocusWire
"In essence, we’ve created a new currency and marketplace where brands compete to present users with relevant, local rewards in the moment."
Mitra Sorrells
STARTUP STAGE: Miles is a universal transportation rewards program | PhocusWire
"Every year, the average person travels thousands of miles via some form of transportation. And yet, despite this, mobility is a universal behavior that largely goes unrewarded. Solving for this gap in the market was the big idea that led to the launch of Miles."
Mitra Sorrells
STARTUP STAGE: Miles is a universal transportation rewards program | PhocusWire
"Today Miles partners with cities including Sacramento and Contra Costa Transportation Authority to offer bonus miles and rewards to local commuters when they choose alternate or more sustainable forms of transportation."
Mitra Sorrells
STARTUP STAGE: Miles is a universal transportation rewards program | PhocusWire
"Miles predictive AI technology, also known as, 'Near Future', applies tons of machine learning and AI algorithms to help brands, cities and transportation providers find a better way to discover, engage and deliver value to customers while mobile and at rest."
Mitra Sorrells
STARTUP STAGE: Miles is a universal transportation rewards program | PhocusWire
"Based on this anonymous data, brands and local merchants can tailor personalized reward offerings for their target audience."
Mitra Sorrells
STARTUP STAGE: Miles is a universal transportation rewards program | PhocusWire
"First of all, travel in itself is extremely fragmented. Secondly, apart from navigation systems, most travel activities are very infrequent. For both of those reasons, many travel startups or products in general, see lower engagement – thus leading to higher spend in order to keep users engaged."
Mitra Sorrells
STARTUP STAGE: Miles is a universal transportation rewards program | PhocusWire

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