"Wikipedia succeeded in part because, revolutionary as it was, it also felt familiar."

"One answer, which seems obvious only in retrospect: Wikipedia attracted contributors because it was built around a familiar product — the encyclopedia."

"They employ a particular — and, yet, universal — approach to organizing information."

"Wikipedia focused on substantive content development instead of technology."

"Wikipedia was the only project in the entire sample, Hill noted, that didn’t build its own technology."

"Wikipedia offered low transaction costs to participation, and it de-emphasized the social ownership of content."

"“You can come along and do a drive-by edit and never make a contribution again,”"

"the fact that it’s difficult to tell who wrote an article, or who edited it — rather than discouraging contribution, as you might assume — actually encouraged contributions, Hill found. “Low textual ownership resulted in more collaboration,” he put it."

"that could well be because Wikipedia’s authorless structure lowers the pressure some might feel to contribute something stellar."

"Wikipedia “took advantage of marginal contributions,”"

"If you want user contributions, build platforms that are familiar and easy."

"focus on helping users to understand what you want from them rather than on dazzling them."

"Though gamification — with incentives that encourage certain user behaviors, complete with individual rewards (badges! titles! mayors!) — certainly has a role to play in the new news ecosystem,"

"the inverse of game dynamics can be a powerful force, as well."

"the value of platforms that invite rather than challenge — and the validity of contributions made for the collective good rather than the individual."