"This is another very important concept from these updates. Google has specifically said, if you're providing product reviews, we need evidence."

"We need photos of you using the product. We need videos of you using it. We need anything that shows us that you're not just rehashing what everybody else has already said online. We need proof that you've actually spent the time doing it."

"So a lot of sites are starting to adapt their product review strategy to meet Google's expectations of what makes a good product review."

"How much is this website meeting the expectations of users? How much does the content offer something unique that I couldn't get from other people's websites? Is the spelling good? Is the grammar good? Is the usability good? All of this points back to quality."

"Then intent is the last point I want to make because one thing that I've noticed with my core update analyses is that Google tends to be getting better at understanding user intent."