"Wes Bush defines product-led growth (PLG) as a business strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers."

"the prospect gets to see Loom in action before deciding if the tool is the right solution."

"Loom used the PLG strategy to kickstart its journey to attracting and converting 14 million users at 200,000 organizations in 2015:"

"The product performed pretty well, generating thousands of signups less than two weeks after launch. By building a product and allowing prospects to experience it, Loom took its first steps toward viral success."

"Loom fulfilled the first critical guiding principle for a successful product-led growth strategy. That’s fast or instant time to value."

"But gaining initial trust alone is not enough to generate buzz. You need loyal users to become evangelists who spread the word about your product to their network."

"To earn their loyalty, you have to show them how much you care about their needs."

"Rather than model competitors while building and shipping features, Loom zeroed in on the users’ needs."

"1. Notifying users when someone watches their video:"

"Notice how they show users and contributors where they are with each feature request. The “coming soon”, “under consideration”, and “launched” tab is such a great way of making users feel included in the development process."

"Using phrasing like “our most requested feature is here” shows users how seriously Loom takes their feedback"

"The purpose of this strategy is to keep cross-functional teams aligned so you can determine what the market really needs and iterate your product successfully."

"Launching a new product in a market that already exists Expanding an existing product to launch in a relatively new market Testing a new product in a relatively new market for growth"

"Like Slack, Loom’s GTM strategy was simple: launch an existing product (Loom) in a relatively new market (business and enterprise teams)."

"Loom even has a different hero section on its homepage that tells its story better:"

"Launch a beta version of your product, gather user feedback, and iterate based on the most relevant, requested feedback."

"I particularly love how they create dedicated landing pages for each use case. It shows prospects the different ways they can solve their problem with Loom."

"Loom can invest in creating content around this keyword. The team can create content that guides remote and hybrid teams on how they can align their teams better using Loom."

"Loom can replicate this strategy across different use cases, creating a blend of thought leadership, SEO-focused articles, and case studies to satisfy search intent. This will help them establish authority as the go-to resource hub for all things remote and hybrid work video communication."