"Love from the market is how the best companies gain ground – in any economic environment."

"TripleWhale is a smart data platform for ecommerce brands, which unlocks real-time performance metrics that empower brands to make better decisions."

"Today, after an explosive year with more than 1,400% YoY growth from more than 5,000 paying brands generating $14 billion in sales, Triple Whale announced their $25 million in Series B funding, with strategic participation from Shopify."

"1. Find the fast-moving water:"

"As Shopify puts in their 2023 trend report: the COVID pandemic “accelerated e-commerce innovation and tech adoption by half a decade.”"

"they’ll need to go deeper: into attribution, logistics, AI, and the other mechanics of their businesses."

"2. Validate your product promise: The product promise is in fact the first step of finding your product-market fit (a well-known prerequisite for growth), and testing its validity should be done before spending effort on building the product."

"3. Set up your iteration machine:"

"Speed Lots of small product releases Constantly seeking customer feedback and product love."

"When it comes to finding fast-moving water, consumers are the leading indicator. But they’re often followed by small businesses, medium businesses, large enterprises, and finally governments."

"25 percent of 18-24 year olds work multiple jobs, and 51 percent do independent work. They’re more motivated to start (multiple) businesses than previous generations. And they’re building those businesses in three ways:"

"1. The Freelance Economy"

"Then we saw the rise of platforms like 99 Designs, Fiverr and Upwork that helped freelancers source work, often getting matched with quick, in-demand, low-lift tasks."

"2. The Creator Economy"

"Today, Generative Tech is rapidly changing the way content is made and distributed in nearly every medium."

"3. The Ecommerce Revolution"

"these ecommerce players didn’t have the tools they needed in order to become bigger and bigger."

"Large businesses invest billions in infrastructure allowing them to learn from their data and act upon it, but the average Shopify seller just can’t do that."

"Instead, there’s a step that comes before it: finding and testing your product promise. This is the why behind your company."

"When I met Triple Whale co-founder and COO Maxx Blank, he was the ultimate everyday entrepreneur. He and his wife had already built two Shopify stores. Within five years, the two businesses they ran sold more than $30 million worth of goods."

"There’s a dizzying number of touchpoints spanning social media ads, email marketing, search engine optimization, influencer campaigns, and more. Without one centralized platform to track and analyze this data, sellers are left with inefficient campaigns and missed sales."

"But even if you are not your own perfect customer, you have to aggressively test whether the need that you perceive in your market is actually there."

"Build landing pages and see which ones drive traffic. Build a community and solicit feedback. Test like crazy. T"

"The hard part is building something your users can’t live without."

"Triple Whale continuously improved their product by building a customer feedback machine. This machine requires two things: 1. Speed. 2. Asking your users: “What do you think?”"

"Triple Whale has generated “millions of monthly organic impressions” this way. They didn’t advertise; they just kept asking people what they wanted."

"There’s no shortcut for this. It’s about engineers willing to be up all night. It’s about not being afraid of your community. It’s about shipping before it’s perfect. It’s about decreasing the red tape within organizations to facilitate iteration."

"When we were looking to invest, we saw signs all over the internet that people were excited about this product and its momentum. Without any money directed to marketing or traditional PR, Twitter was filled with people saying “We love Triple Whale. It changed my life.”"

"That flywheel is what ultimately transformed Triple Whale’s initial product market fit into product-led growth."

"Product-led growth requires an updated social contract with your community."

"Asking your customers “What do you think” is a million-dollar question."

"As always with startups, speed is a competitive advantage."

"Love from the market is how the best companies gain ground – in any economic environment. Truly product-led companies are countercyclical."