"first is the opportunity to “educate” your users on the market you’re operating in, or the many use cases your tool has"

"Community-Led Growth acts as a multiplier on top of product-led growth."

"By actively facilitating user interactions, and providing value past the product itself, Community-Led Growth allows a company to have a stronger pulse on their customer pipeline, feature requests, and real-time support, all while enabling users to get the most out of their product."

"In a Product-Led Growth world, you trust yourself to choose the best product."

"In a Community-Led Growth world, buyers turn to their community of friends and peers for guidance."

"Why Every Founder Should Think About Community-Led Growth"

"1. Create a Symbiotic Relationship With Users:"

"2. Become a Thought Leader in Your Market:"

"3. Real-time Insights and Actionable Responses:"

"The Community-Led Growth Playbook"

"1. Start by creating a Community of Practice"

"Regardless of the product, there are 2 primary types of company-led community:"

"Community of Product:"

"Community of Practice:"

"2. Reward Your Best Champions with Acknowledgment"

"The certification program is not easy to execute, as it relies on a balance between not diluting the value of it, while creating enough interest and buzz to attract top talent."

"3. Include Your Stakeholders in Company Content"

"the second is the network effect created by expanding your circle of ‘creators’"

"4. Facilitate User-Generated Templates and Tutorials"

"With Great Community Comes Great Responsibility"

"Next Gen Community Platforms:"

"Community Data Analytics:"

"With great community comes great responsibility: companies must take an active role in making community engagement a part of their company culture and identity."