"So the value proposition is a winner. But it’s the emotional connection that seals the deal. This company is fanatical about great service – not just satisfying customers, but amazing them."

"So when Zappos hires new employees, it provides a four-week training period that immerses them in the company’s strategy, culture, and obsession with customers. People get paid their full salary during this period."

"After a week or so in this immersive experience, though, it’s time for what Zappos calls “The Offer.” The fast-growing company, which works hard to recruit people to join, says to its newest employees: “If you quit today, we will pay you for the amount of time you’ve worked, plus we will offer you a $1,000 bonus.”"

"Zappos wants to learn if there’s a bad fit between what makes the organization tick and what makes individual employees tick – and it’s willing to pay to learn sooner rather than later."

"Indeed, CEO Tony Hsieh and his colleagues keep raising the size of the quit-now bonus. It started at $100, went to $500, and may well go higher than $1,000 as the company gets bigger"