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11 Influencer Marketing Tips & Ideas for Happy Holiday Campaigns
https://www.wordstream.com/blog/holiday-influencer-marketing
Influencer marketing can help boost sales and grow your audience. Make holiday influencer marketing a huge success with these tips and campaign ideas.
Want More Sales? A Behavioral Scientist Says This Counterintuitive Strategy Could Double Your Success
https://www.inc.com/henna-pryor/want-more-sales-a-behavioral-scientist-says-this-counterintuitive-strategy-could-double-your-success/91101795 • Paywall possible
Your customers don't think the way you think they do. These counterintuitive marketing tactics can help you connect.
AI agents will outmaneuver salespeople by optimizing persuasion
https://bigthink.com/the-future/ai-agents-will-outmaneuver-salespeople-by-optimizing-every-persuasive-move • 4 min
Sign up for the Smarter Faster newsletter A weekly newsletter featuring the biggest ideas from the smartest people When I was a kid there were four AI agents in my life. Their names were Inky, Blinky,…
Why Funnel Efficiency is the New Key to Revenue Growth
https://blog.superhuman.com/middle-funnel-efficiency • 4 min
Find out how sales leaders improve funnel efficiency to drive revenue growth. A conversation with Kyle Norton, Kevin "KD" Dorsey, and Andrew Johnston.
How to write a sales email people will actually read (with examples)
https://blog.superhuman.com/how-to-write-a-sales-email • 4 min
Armand Farrokh of 30 Minutes to President's Club breaks down how to write a super skimmable sales email that people will actually read (with examples!).
10 Best AI Tools for Sales Teams in 2025
https://blog.superhuman.com/the-best-ai-tools-for-sales-teams • 12+ min
These are the top 10 AI sales tools transforming teams in 2025. From Superhuman's 4-hour weekly time savings to Gong's forecast accuracy. Pricing included.
How To Get People To Buy Your Product
https://joshspector.com/how-to-get-people-to-buy-your-product • 6 min
Five proven strategies for how to get people to buy your product including tips on value proposition, pricing, and consumer psychology.
5 tips to writing emails that will always get you a reply
https://blog.ed.ted.com/2021/12/06/5-tips-to-writing-emails-that-will-always-get-you-a-reply
Emails are just as fundamental these days as food and water in our lives, and they form a large part of our daily communications. Roughly 300 billion emails are sent around the world every day, acc…
Should We Replace BDRs with Product Advocates?
https://www.carilu.com/p/should-we-replace-bdrs-with-product • 3 min
A Technical Sales Technique That Drove Huge Growth
10 Cyber Monday UX Best Practices
https://baymard.com/blog/10-sales-ux-best-practices • 16+ min
With Cyber Monday around the corner, we've collected 10 sales UX best practices that are particularly valuable for helping shoppers nab sought-after discounts and deals.
Steve Jobs' 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers
https://blog.hubspot.com/marketing/steve-jobs-persuasion-tactics • 4 min
Learn how Steve Jobs managed to sway the world using simple yet powerful persuasion strategies that you can apply in your own life.
Top 10 Customer Retention Automation Tactics
https://www.chargebee.com/blog/10-customer-retention-automation-ideas-to-fight-churn • 10 min
Explore 10 innovative customer retention automation strategies with Chargebee. Enhance loyalty and reduce churn effectively in your business.
How to increase NRR with Customer Success qualified leads (CSQLs) and strategic operations
https://churnzero.com/blog/net-revenue-retention-customer-success-qualified-leads-csqls-and-operations • 12+ min
Learn how top enterprises drive market-leading NRR by consistently discovering new value and expansion opportunities through CSQLs and strategic operations.
Crossing the Chasm: Summary, Notes, Review
https://www.lostbookofsales.com/notes/book-summary-crossing-the-chasm-by-geoffrey-moore
Rating: 9/10. Welcome to internet's best — and most extensive summary of the book, although I think that no summarizing does it any real justice.
How to create a high-converting SaaS sales demo—a step-by-step guide
https://www.kalungi.com/blog/creating-a-high-converting-saas-sales-demo • 6 min
Your SaaS sales demo process is the first touchpoint with your prospect. Improve it with this step-by-step guide that will unlock higher conversion rates.
27 Copywriting Examples From Businesses With Incredible Copywriters
http://blog.hubspot.com/marketing/copywriting-examples
Looking for inspiration to spark your next sales copy, blog post, or landing page? Take notes from these standout copywriting examples.
How to Present an Operating Plan to your Board
https://kellblog.com/2022/11/23/how-to-present-an-operating-plan-to-your-board • 8 min
I’ve been CEO of two startups and on the board of about ten. That means I’ve presented a lot of operating plans to boards. It also means I’ve had a lot of operating plans presented to me. Frankly,…
Mastering Content Mapping: A Strategic Approach To Boost SEO
https://www.searchenginejournal.com/mastering-content-mapping-a-strategic-approach-to-boost-seo/515864 • 8 min
Drive SEO success with content mapping. Learn how to develop a content plan that converts website visitors from prospects to loyal customers.
Long-predicted consumer pullback finally hits restaurants like Starbucks, KFC and McDonald's
https://www.cnbc.com/2024/05/01/starbucks-mcdonalds-yum-earnings-show-consumers-pulling-back.html • 3 min
Starbucks, Pizza Hut and KFC are among the chains that reported same-store sales declines this quarter.
How the Scarcity Principle Can Transform Ecommerce
https://blog.hubspot.com/marketing/how-the-scarcity-principle-can-transform-e-commerce • 3 min
Discover the power of scarcity in marketing and learn how exclusive access and limited availability drives sales and customer excitement.
Fears over future of the car industry as sales fall and spare parts become scarce
https://theconversation.com/fears-over-future-of-the-car-industry-as-sales-fall-and-spare-parts-become-scarce-229556 • 3 min
Supply and demand imbalance means the automotive sector may be heading for a perfect storm.
Keeping Sales Human in the Age of AI
https://blog.superhuman.com/keeping-sales-human • 3 min
Find out how sales leaders can use AI to drive revenue and efficiency while building relevant, real customer relationships.
Breaking Down the Growth (PLG) Work
https://www.thegrowthloop.io/p/breaking-down-the-growth-plg-work • 1 min
With examples and number (not just a theory fluff)
The AI 'Black Book' for Entrepreneurs: 7 Tools to Automate and Dominate
https://www.entrepreneur.com/science-technology/the-ai-black-book-for-entrepreneurs-7-tools-to-automate/488258
Most entrepreneurs barely tap into AI's true power. In this video, discover seven secret AI tools that go beyond basics — boost sales, automate work, and outsmart competitors
Email Subject Lines for Sales: Try These 5 Steps and 48 Templates
https://copyblogger.com/email-subject-lines-for-sales • 11+ min
A guide to email subject lines for sales you can start using today for better open rates. Follow these 5 steps and try one of 48 templates.
Luxury fashion startup The Floorr empowers personal stylists with tools to grow their businesses
https://techcrunch.com/2024/07/25/luxury-fashion-startup-the-floorr-app-personal-stylists
The Floorr offers tools for conducting sales, hosting tailored styling sessions, creating mood boards, and engaging in text or voice chats with clients, all in one place.
How to win a negotiation, with former FBI hostage chief Chris Voss
https://www.youtube.com/watch?v=tYv44wQYePg
Negotiation isn’t about logic & reason. It’s about emotional intelligence, explains former FBI hostage negotiator Chris Voss.Subscribe to Big Think on YouTub...
The Ultimate Guide to Sales Email Management (18 Lessons from Top Sellers)
https://blog.superhuman.com/ultimate-guide-to-email-in-sales • 12+ min
Armand from 30 Minutes to President's Club and Superhuman provide 18 of the best sales email and inbox management tips from top sellers around the world.
Market insulation
https://seths.blog/2024/06/market-insulation • 1 min
It’s possible that your day will be more enjoyable if you are insulated from the market. If you have a boss who has a boss… If you don’t have to review the sales numbers for the p…
Business Tech News: Meta And Salesforce Introduce AI Agents For Small Businesses
https://www.forbes.com/sites/quickerbettertech/2025/03/09/business-tech-news-meta-and-salesforce-introduce-ai-agents-for-small-businesses
PayPal scammers adopt Docusign API to con customers, electronic employee monitoring reaches an all-time high and Reddit is a hidden SEO and engagement goldmine for SMBs.
An Underused Strategy: Truly High Value Drip Marketing to Prospects
https://www.saastr.com/an-underused-strategy-truly-high-value-drip-marketing-to-prospects • 2 min
https://twitter.com/jasonlk/status/1684934255988875264?s=61&t=faMoL5vKN90kTyksECbt_g So there’s a strategy I really only see a handful of vendors
8 Google Ads Strategies to Drive Holiday Sales
https://www.wordstream.com/blog/google-ads-holiday-strategies
Find out how to make the most of your Google Ads holiday campaigns this season with strategies, tools, and tips for increased holiday sales.
The physics of sales
https://howtogrow.substack.com/p/the-physics-of-sales • 4 min
And 11 signs you've got it backwards
How to Write Sales Emails People Want to Read
https://www.highspot.com/blog/sales-emails • 7 min
Learn how to write effective sales emails with the right content, timing, and four simple measurements to track success.
5 Interesting Learnings from Klaviyo at $800,000,000 in ARR
https://www.saastr.com/5-interesting-learnings-from-klaviyo-at-800000000-in-arr • 2 min
So we've covered Klaviyo several times at SaaStr, and we're super excited CEO Andrew Bialecki is coming to 2024 SaaStr Annual Sep 10-12 in SF Bay to share
AI sales rep startups are booming. So why are VCs wary?
https://techcrunch.com/2024/12/26/ai-sdr-startups-are-booming-so-why-are-vcs-wary
When you really probe venture capitalists about investing in AI startups, they'll tell you that businesses are experimenting wildly but are very slow to
‘Customers are being duped’: how murky grocery sales tactics are squeezing some Kroger shoppers
https://www.theguardian.com/us-news/ng-interactive/2025/may/14/kroger-supermarket-sales-tactics • 13+ min
Kroger stores in multiple states have overcharged customers by listing expired sale tags and then ringing up regular prices – a practice that adds extra burdens on struggling US families
The GTM guide to building SaaS channel partnerships
https://www.bvp.com/atlas/the-gtm-guide-to-building-saas-channel-partnerships • 12+ min
Fundamentals on building SaaS channel partnerships that help software businesses extend their market reach, grow revenue, and deliver more value to customers.
John Lewis is using AI to renew its famous price pledge, which might just improve sales
https://theconversation.com/john-lewis-is-using-ai-to-renew-its-famous-price-pledge-which-might-just-improve-sales-238509 • 3 min
The department store needs to improve its performance.
Early Thanksgiving online sales numbers are up 7% YoY to $15.6B, on par with pre-pandemic trends
https://techcrunch.com/2024/11/28/early-thanksgiving-online-sales-numbers-are-up-7-yoy-to-15-6b-on-par-with-pre-pandemic-trends
Thanksgiving weekend has long been seen as the traditional start to the most important sales period for retailers, and so far, the indication is that
Venture debt lenders will play a big role in fire sales and startup shutdown this year, experts…
https://techcrunch.com/2025/02/01/venture-debt-lenders-will-play-a-big-role-in-fire-sales-and-startup-shutdown-this-year-experts-say
When accounting startup Bench abruptly failed last month, the shutdown was forced when the company's lenders called in the startup’s loan. In late 2023,
How to Calculate Net Dollar Retention Rate (the right way)
https://www.mostlymetrics.com/p/how-to-calculate-net-dollar-retention • 4 min
The art and science of NDR, with real life examples
How to Use Freebies to Optimize Your Lead Generation
https://blog.hubspot.com/marketing/freebies-lead-generation • 7 min
Learn how to update your lead generation with freebies to attract your top customers. Get tips from Jenna Kutcher to build your business with freebies.
How 8 Marketing Pros Use AI for Lead Generation
https://www.wordstream.com/blog/ai-lead-generation
See real-world AI lead generation techniques and tools directly from the marketing pros who use them every day.
PLG: The Death of Classical Sales
https://www.paddle.com/studios/shows/presents/death-of-sales • 11+ min
Not exactly. Sales isn't dying; it's evolving. The old focus on just making sales without considering customer retention is outdated. Now, companies prioritize long-term relationships over quick wins.…
Why Short-Form Video Is the Future Of Lead Generation
https://blog.hubspot.com/marketing/short-form-video-lead-generation • 3 min
Short-form video is a powerful tool for lead generation. Learn how to build this strategy into your 2024 marketing playbook today.
Google Debunks Outbound Links For SEO
https://www.searchenginejournal.com/google-debunks-outbound-links-for-seo/525732 • 3 min
Google's John Mueller put a fork in a popular tactic that recommends linking out to other sites as good for SEO
How Cross-Channel Marketing Can Transform Your Small Business
https://www.entrepreneur.com/growing-a-business/how-cross-channel-marketing-can-transform-your-small/485300
Here's how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand experiences.
Sales Psychology: Why You Make Terrible Buying Choices
https://www.nirandfar.com/sales-psychology • 16+ min
Did the load of gift returns you made in January make you realize that you need to be a smarter shopper? During the holidays, we’re bombarded with ads and sales pitches that use psychological tactics…
CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier
https://www.saastr.com/cro-confidential-bringing-product-led-and-sales-led-growth-together-for-go-to-market-success-with-giancarlo-lionetti-cro-of-zapier • 8 min
CRO of Zapier, Giancarlo Lionetti shares how they bring together Product-Led and Sales-Led Growth for Go-to-Market sucess on the latest CRO confidential.
TikTok Offers Education Tools to Assist Sellers
https://www.socialmediatoday.com/news/tiktok-adds-shop-education-resources/735591 • 2 min
New resources to help you maximize your TikTok sales potential.
The seduction of false promises
https://seths.blog/2024/06/the-seduction-of-false-promises • 2 min
Why do we buy the pitch of the snake oil salesman, the flim-flam man, the con artist, the demagogue or the trickster? As our modern world becomes more informed and more rational, we see an increase…
How Strong SEO Strategies Will Boost Your Lead conversio
https://www.toprankmarketing.com/blog/how-strong-seo-strategies-will-boost-your-lead-conversion-how-strong-seo-strategies-boost-lead-conversion • 4 min
It’s past time to abandon the misconception that SEO isn’t a crucial part of lead generation and conversion, and we can prove why.
How to use webpage intent to identify ready-to-buy accounts
https://clearbit.com/blog/how-to-use-webpage-intent • 4 min
Learn how to identify ready-to-buy accounts by classifying your webpages as high, medium, and low intent.
5 Interesting Learnings from HubSpot at $2.4 Billion in ARR
https://www.saastr.com/5-interesting-learnings-from-hubspot-at-2-4-billion-in-arr • 3 min
So we've probably covered HubSpot more than any other SaaS and Cloud leader on this 5 Interesting Learnings series, but there's a good reason for it:
Best 150+ Sales Tools: The Complete List for 2023 (Updated)
https://gtmnow.com/sales-tools
It takes a lot to succeed in sales. You need empathy, grit, and drive. You need to know your customers intimately. You need to resiliently bounce back from rejection. You need to know when to talk and…
Inside the B2B Marketing Funnel — Everything I Know as a Marketer
https://blog.hubspot.com/marketing/b2b-marketing-funnel • 11+ min
Stop losing leads in the void — here’s how to build your B2B marketing funnel and turn awareness into action (and action into sales).
RevOps Co-op Blog: 3 Lead Flow Mistakes Your Company Is Probably Making
https://www.revopscoop.com/post/lead-flow-mistakes • 3 min
We’ve all heard marketing and sales fight over lead quality. But are we pouring gasoline on the argument by enabling them in RevOps?
How to Get More People to Notice Special Offers on Your Website
https://www.telerik.com/blogs/how-get-more-people-notice-special-offers-your-website • 9 min
BOGO sales, free shipping and rewards programs can help keep consumers buying from you—if they know about them. Look at ways at design them for maximize impact.
Actively AI raises $22.5M to offer sales ‘superintelligence,’ says AI SDRs failed
https://techcrunch.com/2025/04/02/actively-ai-raises-22-5m-to-offer-sales-superintelligence-says-ai-sdrs-failed
Actively AI argues that most AI sales reps have "failed." It just raised $22.5 million.
Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth
https://www.saastr.com/low-cost-saas-marketing • 7 min
Leaders from Gorgias, Vercel, and Hypergrowth come together to share their scalable, low-CAC (customer-acquisition cost) growth strategies.
Pricing philosophy
https://www.youtube.com/watch?v=FZzPdfkJKiM
Chapter 76 from the book “Your Music and People”. Go to https://sive.rs/m for more.
Brazil Floods Displace 600,000 in Latest Mass Climate Migration
https://www.youtube.com/watch?v=hZQVkg-B3Js
A rural area of Roca Sales, Brazil, is one of the many pummeled by the worst flood in the history of Rio Grande do Sul, the southernmost state in the country...
Why Sales, Marketing and Procurement Are SMBs' 2025 Power Moves
https://www.entrepreneur.com/growing-a-business/why-sales-marketing-and-procurement-are-smbs-2025-power/489193
Small business leaders investing in growth-driving initiatives and operational efficiencies can lead to long-term success.
How to Create Sales Collaterals That Convert
https://www.highspot.com/blog/sales-collateral • 7 min
Enhance the buyer’s journey with the right sales collaterals. Discover how they arm sales teams, engage prospects, and adapt as B2B customers evolve.
The Dark Side of Sales
https://sacks.substack.com/p/the-dark-side-of-sales • 10 min
While unleashing the “animal spirits” of your sales team, beware of the unintended consequences that powerful incentives can create.
How to use Performance Max for any type of business
https://searchengineland.com/performance-max-business-type-443122
Learn to adapt Google's automated campaign type for retail and DTC ecommerce, lead generation with varying budgets and local businesses.
Bowling Alley Strategy: How New Players Dominate Big Markets
https://fronterabrands.com/bowling-alley-strategy • 6 min
How Salesforce conquered the CRM market, why Tesla’s first car was the Roadster, and how to use the Bowling Alley Strategy to drive growth
Advertising to kids, not adults, drives sugary cereal sales
https://www.npr.org/2025/01/30/nx-s1-5276231/advertising-to-kids-not-adults-drives-sugary-cereal-sales
High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.
9 Tips For Successful Lead Generation (Insights From Expert Brands)
https://www.searchenginejournal.com/9-tips-for-successful-lead-generation/521191 • 4 min
Learn how to drive more leads, with proven tips and strategies learned from years of experience and getting results.
Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2024
https://www.searchenginejournal.com/top-affiliate-marketing-software-platforms-to-maximize-sales/524544 • 9 min
Affiliate marketing is an excellent way to drive sales and brand awareness. Check out the top affiliate marketing software options for 2024.
Why Abercrombie & Fitch’s Stock Exploded Faster Than Nvidia’s
https://www.youtube.com/watch?v=FvE1YOxtMaM
Many thought Abercrombie & Fitch was over after years of declining sales and fast fashion competition from companies. But now, the retail company is one of t...
How to Build an Evergreen Sales Funnel
https://blog.close.com/evergreen-sales-funnel • 13+ min
Learn what an evergreen sales funnel is, what the benefits are, and how to build one for continuous, steady revenue.
Why Positioning Fails to Make the Jump from Marketing to Sales (and what to do about it)
https://aprildunford.substack.com/p/why-positioning-fails-to-make-the • 6 min
Great B2B positioning will die inside the company if it doesn’t successfully make the jump from marketing to sales. Once you’ve worked through your positioning inside the company, the most common way…
How to price your product | Naomi Ionita (Menlo Ventures)
https://www.youtube.com/watch?v=xvQadImf568
Naomi Ionita is a Partner at the venture capital firm, Menlo Ventures. She started her career in engineering in 2002, shifted to product in 2006, and built p...
I wish I had nothing to sell you
https://cheladavison.substack.com/p/i-wish-i-had-nothing-to-sell-you • 7 min
Reflections on sales and marketing on the heels of “a launch”.
How Your Online Reviews Influence Click-Through Rates, Traffic, & Sales
https://www.wordstream.com/blog/how-online-reviews-impact-your-business
Online reviews can make or break your business's click-through rates, traffic, sales, and more. Here's how reviews impact your business.
In My Life, I’ve Witnessed Three Elite Salespeople at Work. You Won’t Like Their Secret.
https://slate.com/life/2024/12/work-jobs-sales-telemarketing-america.html
My wayward months as the best telemarketer in America.
Top 10 Sales Enablement Resources for 2024
https://www.highspot.com/blog/top-sales-enablement-resources • 1 min
Kickstart your sales enablement strategy with these top 10 resources sure to get you started on the right foot.
Building A Lead Generation Plan
https://www.searchenginejournal.com/b2b-lead-generation/building-a-lead-generation-plan • 9 min
Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads.