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TAM, SAM, SOM: How to Calculate Them for Your Industry
foundationinc.co • 10 min
They might look like alphabet soup, but TAM, SAM, and SOM are critical terms when creating a strategy. Find out what they mean and how to calculate them here.
9 SaaS Marketing Strategies for Sustainable Growth
ahrefs.com • 12+ min
Create value that lasts.
The Question Every CEO is Asking: What is Our Generative AI Strategy?
www.madrona.com • 10 min
In our conversations with enterprise customers, genAI companies, and CSPs, 3 questions have emerged that can inform your generative AI strategy.
Excuse me, is there a problem?
longform.asmartbear.com • 20+ min
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.
How to Instill a Growth Mindset in Your Company
baremetrics.com • 8 min
Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. Some might even say it is the sole aim for most businesses.
What is Product Led Growth? How to Build a Software Company in the End User Era
openviewpartners.com • 11+ min
What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
The 6 Product-Led Free Models: Beyond Free Trial & Freemium
productled.com • 16+ min
We break down six different free models to improve your PLG strategy and cover their pros, cons, insightful examples, and potential risks.
Product-led growth B2B companies succeed if they master this first step
www.youtube.com
Lenny Rachitsky interviews world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and...
The Marketing Playbook I Helped Create Doesn’t Work Anymore. Here’s the New B2B Marketing Playbook.
openviewpartners.com
You’d think that all the new tools and digital channels we have these days would make B2B go-to-market (GTM) easier. But the reality is quite the opposite. CMOs and revenue leaders are struggling to create pipeline and drive growth, especially with constrained budgets.
How We Got Our First 100 Customers (No Bulls**t, Specific Details) (#534)
www.youtube.com
No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrdEpisode 534: Shaan Puri (https://twitter.com/ShaanVP) and...
How To Navigate Product Management Specializations
www.reforge.com • 20+ min
In the tech world, the Design, Engineering, Marketing, and Sales functions have each had specialities for years. But, Product Management has not yet defined specialities . This leads people to think a…
Is LTV to CAC the Nickelback of SaaS Metrics?
www.mostlymetrics.com • 8 min
Why a metric that gets so much airtime isn't actually loved
The best growth advice of 2023
www.growthunhinged.com • 5 min
🔥 learnings from June, Figma, Miro, Pinecone, Pleo and more
What is Churn? How Can It Be Negative? And What’s a Good Monthly Churn Rate?
chartmogul.com • 8 min
Churn gets a lot of bad press. Yes, it is complex. Yes, it is confusing. But as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback which other metrics…
4 steps for creating a successful product marketing strategy
www.productmarketingalliance.com • 15+ min
A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain…
Understanding the B2B SaaS Content Marketing Flywheel
www.kalungi.com • 6 min
Unlock the potential of the B2B SaaS content marketing flywheel. Optimize your customer journey, retain customers, and drive growth with this powerful cyclical model.