How I get my SMMA lead gen clients insane results | Summary and Q&A

TL;DR

A spreadsheet-based client results tracker is shared, highlighting the importance of tracking metrics to identify bottlenecks and improve service delivery.

Key Insights

• 🐕‍🦺 Building a system and understanding the stages of conversion is crucial for successful service delivery.
• 💐 Value flows when customers convert from one stage to another, and bottlenecks occur when value cannot flow.
• 👣 The client results tracker helps track metrics, identify bottlenecks, and optimize service delivery.
• 🫵 Daily tracking of metrics provides an accurate view of the system's health and enables problem-solving.
• 🐕‍🦺 Data-driven decision-making is essential for diagnosing and resolving issues in service delivery.
• 🛩️ Regression to the mean must be considered when analyzing data; small fluctuations may not indicate significant problems.
• 🫠 The tracker allows businesses to assess the effectiveness of their ad campaigns, conversion rates, and sales performance.

Transcript

hello my friends and welcome back to another video today I'm going to be sharing with you something that I used to get my clients better results when I was running a done-for-you marketing agency in the gym space this will work for pretty much any lead gen Niche I don't think it's going to work for Ecom although the model will but you'll have to so... Read More

Questions & Answers

Q: How can a client results tracker help improve service delivery?

The client results tracker allows businesses to track important metrics, identify bottlenecks, and make data-driven decisions to optimize their service delivery.

Q: What are the stages of conversion in service delivery?

The stages of conversion include going from stranger to interest, interest to lead, lead to appointment, and appointment to sale. Tracking metrics at each stage helps identify areas for improvement.

Q: What does "throughput" mean in the context of service delivery?

Throughput refers to the flow of value through a system. In service delivery, it represents the flow of customers and conversions from one stage to another.

Q: How can the client results tracker help pinpoint bottlenecks?

By monitoring metrics such as click-through rates, conversion rates, and cost per conversion, the tracker can highlight areas where value is not flowing smoothly, indicating potential bottlenecks.

Summary & Key Takeaways

• The video discusses the importance of building a system for successful service delivery and understanding the stages of conversion.

• A client results tracker spreadsheet is introduced as a tool to track metrics and identify bottlenecks in service delivery.

• The tracker allows users to monitor metrics such as impressions, clicks, leads, appointments, calls conducted, sales made, and profit/loss.