Fb Ad Campaigns That Get My SMMA Clients a 15x ROI | Summary and Q&A

TL;DR

Learn how to visualize and build successful marketing campaigns by understanding biology and using a branch and node model to test different variables.

Key Insights

• 🏛️ Understanding the concept of biology and natural selection is crucial to building successful marketing campaigns.
• 🏆 The branch and node model helps marketers test multiple variables, such as copy and images, to identify the most effective combinations.
• 👻 Splitting campaigns based on primary variables, like gender, allows for targeted testing and optimization.
• 🥺 Testing and optimizing campaigns can lead to improved results, client satisfaction, and retention.
• 🖐️ The budget plays a significant role in the number of variables that can be tested and optimized.
• 🐕‍🦺 Taking a scientific approach to service delivery and constantly seeking improvement is essential for long-term success in marketing.
• 👻 The branch and node model allows for the creation of a wide net of possibilities, increasing the chances of finding successful campaign elements.

Transcript

during my time on this planet I have built over 300 marketing campaigns for my smma with also Consulting my old agency would be signed over 350 clients over a four or five year time period and they were done for you clients so every time we onboarded a client we had to go through a rigorous process to set their campaigns up and in this video I'm go... Read More

Questions & Answers

Q: Why is understanding biology important in building successful marketing campaigns?

Understanding biology allows marketers to grasp the concept of natural selection and how it applies to testing and optimizing campaigns. By viewing ads as organisms in an environment and algorithms as the conditions for survival, marketers can design campaigns that meet those conditions.

Q: How does the branch and node model work in building campaigns?

The branch and node model involves creating campaigns with multiple ad sets and ads, each testing different variables. By splitting campaigns based on a primary variable (e.g., gender), marketers can test and optimize different combinations of copy, creative, and audience to find the most successful approach.

Q: Why is it important to test multiple variables in marketing campaigns?

Testing multiple variables allows marketers to have a wider net of possibilities and increase their chances of finding what works. By testing different copies, creatives, and audiences, marketers can identify the most effective combinations that resonate with their target audience.

Q: How can the branch and node model help in client retention?

The branch and node model provides a scientific approach to continuously optimizing campaigns, leading to better results for clients. By regularly testing and refining campaigns, marketers can improve the performance of their campaigns over time, increasing client satisfaction and retention.

Summary & Key Takeaways

• The speaker has built over 300 marketing campaigns for his agency and shares his process for building successful campaigns.

• The key to understanding ads is to understand biology and how natural selection works, as it applies to testing and optimizing campaigns.

• The speaker explains a branch and node model for visualizing campaigns and testing different variables, such as copy and images.