AGENCY HACK: How I make $900+ Per Discovery Call | Summary and Q&A

TL;DR

By analyzing past data and conversion rates, businesses can calculate the value of each discovery call and use it as motivation for outreach.

Key Insights

• ☠️ By leveraging historical data and conversion rates, businesses can calculate the value of each discovery call in terms of revenue generated.
• 💌 Assigning a monetary value to each call or email makes outreach efforts more motivating and can increase the likelihood of engagement.
• 😫 Regression to the mean suggests that the average conversion and show-up rates will become more reliable over a larger data set, allowing for more accurate revenue predictions.
• ❓ Gamifying outreach efforts by assigning a monetary value to each action can make the process more enjoyable and increase motivation.
• 👨‍💼 This approach can be applied to various industries and businesses, as long as there is sufficient data to analyze.
• 💁 The concept can also be extended to other forms of outreach, such as sending Facebook messages.
• 🤘 Businesses should focus on the inputs (outreach actions) rather than the outputs (signing clients) to maintain motivation and drive.

Transcript

hey people how's it going it's charlie morgan and welcome to another quick video um in today's video i want to give you a uh pretty interesting idea um one that we've been well one that i sort of came to me the other day and uh it's to do with business is to do with valuing discovery cause and basically predicting how much money you're gonna make b... Read More

Questions & Answers

Q: How can businesses predict their revenue based on past numbers?

Businesses can reverse engineer their sales process by analyzing historical data and conversion rates to determine the average value of each discovery call. This allows them to predict revenue based on the number of calls booked.

Q: Why is it important to incentivize outreach efforts?

Incentivizing outreach efforts by assigning a monetary value to each call or email motivates businesses to engage in outreach activities. It shifts the focus from merely booking discovery calls to recognizing the monetary value associated with each action.

Q: What is regression to the mean and how does it relate to this concept?

Regression to the mean suggests that averages will show themselves over a large data set. In the context of valuing discovery calls, it means that the average conversion and show-up rates will become more apparent and reliable over a greater number of calls.

Q: How can businesses gamify their outreach efforts using this concept?

By assigning a monetary value to each email or message sent, businesses can turn outreach into a game where every action contributes to their revenue. This gamification can make outreach more exciting and motivating.

Summary & Key Takeaways

• The video discusses the concept of valuing discovery calls and predicting revenue based on historical data.

• By reverse engineering the number of calls needed to make a sale and calculating the average value of each call, businesses can determine the monetary worth of booking discovery calls.

• This approach allows businesses to gamify outreach efforts by assigning a monetary value to every email or message sent.