7-Figure Agency Owner LEAKS Secret SMMA Objection Handling Technique | Summary and Q&A

TL;DR

Learn how to effectively handle objections in sales by shifting the frame, exuding confidence, and maintaining high energy.

Key Insights

• 🖼️ Overcoming objections in sales requires shifting the frame and not entering the prospect's objections.
• 👾 Changing the pace and energy of the conversation helps maintain control and confidence.
• 🍵 Genuine conviction in the product and the ability to handle objections positively are crucial for successful objection handling.
• 🙈 Objections should be seen as a chance to persuade and influence prospects, rather than as obstacles.
• 🤩 Energy, enthusiasm, and belief in the product are key components of effective objection handling.
• 🔑 Effective objection handling is not about the words used, but about the attitude and perception towards objections.
• 💄 Confidence and conviction can be contagious and influence prospects' decision-making process.

Transcript

hey everyone how's it going it's charlie morgan here and welcome back to another quick video for the channel um so today i want to just really quickly uh walk you through a core strategy that i've used to overcome probably at this point thousands of objections um when i actually think about all my sales calls and like the fact to close the sale you... Read More

Questions & Answers

Q: Why is it important to avoid entering the prospect's frame when handling objections?

Entering the prospect's frame means agreeing with their objections, leading to a conversational stoppage and decreased chances of closing the sale. It is important to maintain control of the conversation and address objections with confidence and conviction.

Q: How can changing the pace of the conversation help in objection handling?

Changing the pace of the conversation helps shift the energy and create momentum. It allows the salesperson to exude confidence and convince the prospect that their objections are not valid, increasing the chances of closing the sale.

Q: Why is it crucial to have conviction and belief in the product when handling objections?

Having conviction and belief in the product is essential because it translates through the tone of voice and attitude of the salesperson. Prospects can sense authenticity and confidence, and if they believe the salesperson truly believes in the product's ability to meet their needs, they are more likely to be convinced.

Q: How can objections be seen as a positive aspect of the sales process?

Objections should be seen as an opportunity to influence and persuade prospects. By viewing objections as a chance to showcase product knowledge, overcome doubts, and demonstrate expertise, salespeople can turn objections into closing opportunities.

Summary & Key Takeaways

• Overcoming objections is crucial in sales, and average sales calls involve multiple objections that need to be addressed.

• The mistake most people make is entering the prospect's frame and agreeing with their objections, resulting in a conversation stoppage.

• By changing the pace of the conversation, raising energy and conviction, and bombarding prospects with confidence, objections can be overcome and sales closed.