"so they can ensure that the desired emotions will be triggered."

"Visual Clarity and Minimalism"

"“I strive for two things in design: simplicity and clarity. Great design is born of those things.” — Lindon Leader"

"The card, which contains the explanatory text and the Call-to-Action (CTA) button, forms the upper layer, while the rest of the page is perceived as the background layer."

"With little to no cognitive effort, users can identify the upper layer (card) as the area with which they can interact."

"Two metrics that can determine how an interface is efficiently designed for human interaction is Visual Complexity and Prototypicality."

"More complexity requires more cognitive load. More cognitive load means less user engagement and, sequentially, less conversion and profitability."

"Following the natural flow of eye-scanning a layout, the Z-Pattern complements better single-purpose webpages that contain only one CTA."

"Airbnb augments, even more, the pre-established interaction path, by driving most of the attention to the single action -clicking the button- needed in order to “dive deeper” into their product."

"Priming"

"“Priming is a technique whereby exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.”"

"priming takes place when taking one’s memories or mental associations and using them to influence his future behaviour towards an upcoming matter."

"Staying in an awesome place for their vacation."

"The text serves two purposes:"

"Validate the reason a user visited the website in the first place — “I’m where I was supposed to.”"

"Set a user goal — “Now I should search for places I want to visit.”"

"Using simple and clear language when communicating messages is essential in web design,"

"Insightful design is human-oriented and drives human actions and emotions."