"But content is really just showing up every day and producing something valuable.”"

"Finding people who could write in that same way, with the appreciation for brevity and condensation that a newsletter necessitates, was and will remain the biggest challenge and differentiator."

"As a voice-driven newsletter, by far the biggest challenge has been scaling the content team without sacrificing the quality of the newsletter."

"Almost all of the biggest drivers of my success boil down to using email more effectively and building my list more effectively."

"I committed to every other week or ~26 sends a year. Consistency is obviously key here, but it also meant I was practicing those newsletter skills more often and learning what worked."

"I was basically afraid of doing a pure marketing email that hawked my paid offerings. But then I realized how wrongheaded this was, because of the volume of offerings I have, how few I can mention in my editorial newsletters, and the level of interest people have in these offerings."

"So I started a marketing-only email that does nothing but alert people to new paid classes (and free, for that matter). It has among the highest open rates and engagement because (of course) people want to know this information."

"The biggest change that we made recently was hiring a full-time partnerships/sales role. Someone who could do outreach, pitch and communicate with brands, get on the phone, and close deals."

"One of the things that’s had the biggest impact on my content and monetization was my decision a couple years ago to expand my newsletter from a weekly newsletter to include a one-paragraph weekday edition as well."

"It happened during and because of the pandemic: 25% of our revenue was coming from airlines."

"Because everyone was discovering Zoom at the time, we started to organize webinars. The idea was to find topics of interest for our audience of French expats and put together three experts in the field, all paying."

"Our weekly webinars schedule is now booked four to six months in advance. We were able to raise the price substantially (X2 since we launched)."

"Nothing earth-shattering. We blend all the top performing earned and paid [content] on a monthly performance report and talk about it as a company."

"I should mention that our operated platforms (such as Instagram and Facebook) have a much higher reach than our owned platforms and we consider ourselves to be offering a service rather than offering news."