"what will define the next consumer transformation? Crypto."

"There are 3 major reasons why crypto is poised to do this:"

"Ownership"

"For the first time, users can partake in the growth and success of the products and communities they are a part of, from the beginning."

"The main mechanism for ownership has been via tokens - whether they are fungible or non-fungible."

"Each additional user in a given network benefits alongside the entire network."

"Rather than providing content, time, attention for free, they are rewarded for making products and services successful."

"24/7 Markets"

"Open Access"

"The focus is now on the long tail of creators and communities."

"1 | Curation-as-a-Service"

"he internet made it so we are all consumers, creators and curators"

"While the internet has created a business model around affiliate programs and links, ultimately, the curation space remains relatively untapped."

"Web3 offers an opportunity to curate with clear financial incentives and social status."

"For example, Yup, is a curation protocol that provides an opportunity for users to curate and build their influence accordingly."

"2 | Social DAOs"

"Social DAOs are tokens backed by the reputation of an individual, brand, or community."

"FWB, Friends with Benefits, provides a window into some of the coolest creators and thinkers in Web3."

"Infrastructure providers like Rally and Coinvise are providing the tools to allow these social token communities to thrive, with token infrastructure as well as creator support. It’s still early days for social token DAOs"

"Axie Infinity is the most popular play-to-earn game in the blockchain world, with nearly $500M in protocol revenue generated to date."

"4 | Digital Spaces & Showcases"

"5 | Bottoms Up Brands"

"I define bottoms up brands as community driven, mission-oriented brands with distributed IP."

"Loot project, is another great example, of IP that starts in the hands of the community who then build games, avatars, media around the original IP that was distributed."

"The success of a bottoms-up brand starts and ends with the community that supports it. Communities come together to make a particular product recognizable and known for something."

"3 | Play-to-Earn Games"