"Lean Into Your Differentiators"

"When you’re in a popular space, it’s important to focus on your differentiators."

"“Be in relentless pursuit of what makes your products unique,”"

"By focusing on their differentiators on social media and Amazon, they were able to increase product subscriptions to fortify recurring revenue and decrease cost of customer acquisition."

"Consider Your Full Funnel"

"A common mistake of product marketers, regardless of their industry, is not to think through their sales funnel holistically."

"Finally, don’t forget to keep your consumer’s actual product experience in mind, and engage them post-purchase to keep them coming back for more."

"Give Content Creators Power"

"The most effective influencer marketing campaigns ring authentic to the creators’ audiences."

"Allowing content creators to control messaging so that it’s in their voice is also important."

"Audiences are highly attuned to inauthentic material, and it can be detrimental to both the content creator and the brand if messaging seems inconsistent or overly corporate."