"The most successful product that I am spending most of my time on right now is called HelpKit which turns Notion pages into a professional knowledge base."

"HelpKit is also fully customizable, has analytics, and third-party integrations, and is optimized for SEO so that search engines easily find your website."

"Whenever I was building a new product, I found myself in a position where I needed a help desk tool because I knew that for me as a solo founder handling support tickets can become a huge time investment."

"Is it somehow possible for me to just write my help articles in Notion (which I enjoy!) and then expose them externally on a website that looks like a proper professional knowledge base that I can easily customize and share with my customers?"

"Since I couldn't find the right FAQ software solution – I built HelpKit."

"It’s amazing that by just sharing your process in public you get your first customers for your SaaS. No paid advertisement, no crazy growth hacks, just genuinely sharing your story building a company."

"I didn't act up on the idea right away because I learned from previous failed projects that every idea feels shiny and amazing in the beginning but eventually might not be the best one to pursue."

"How awesome would it be to write all your support articles in Notion where you keep most of your business documentation anyways?"

"I hopped into Figma, created some mockups of how the product could look like, and then quickly built a landing page with the option to preorder one year of access to HelpKit for a discounted price to test if someone would be interested in building a help center with Notion and buy it."

"I promised myself to build the product if I got 10 pre-orders."

"At the point of officially launching HelpKit, I have already started my build-in public journey and shared dozens of tweets documenting my process of building the MVP and being fully transparent with all the stats around HelpKit."

"The first one is sharing my story of building a fully bootstrapped company as a solo founder on platforms such as Reddit and Indiehackers."

"The second one is what I call “Engineering as marketing”. The idea is simple; creating free useful tools for your target audience."

"I found a hack where you can use the math equation block and LaTeX notation to create beautifully-looking simple tables."

"The problem of not having a simple table is a very well-known problem in the Notion community and there are countless Reddit, Twitter, and Facebook threads demanding it."

"I gave the post the name: ""How to create a simple table in Notion"" and boom… The community loved it!"

"In addition, another growth factor for HelpKit is that supports two different layouts which cater to two different types of companies."

"His TLDR was that building a successful business does not have to be ultra-hard and that a lot of Indiehackers shoot themselves in the foot by building a product in a category that is naturally really hard to market."

"What he meant is that you should pick a product idea in a niche that is growing and ride that organic growth of that niche to grow your product too."

"I think that for founders starting out building on top of an existing ecosystem can be a great kickstart for a successful business and is well worth the potential platform risk."

"A book I can highly recommend is Start small, Stay Small by Rob Walling."

"Whenever requests like that come in, I try to ask for a short call and talk about their pain points."

"There is no benefit to you to make those first customers hard-to-get customers. You should be looking for customers who intensely have the problem that you're looking to solve."

"Don't target early customers who are too hard, who don't want to pay, who aren't interested in working with early-stage companies, who don't actually have the problem and just kind of think that they might have the problem in the future"