"first, it's important to listen to your customers. Second, long term investments matter. Perhaps most importantly - mistakes happen."

"GTM strategy is figuring out who your users are, how to reach them, and how to scale reaching them. In that order."

"There are a few questions that we need to answer about our buyers. What is their job title? What stage of the company are they in? What are their daily activities?"

"In the beginning, it's mostly just convincing our friends and friends of friends to give us feedback."

"Pricing is another important metric. Most users think about pricing in terms of level (the amount to charge), when it's really important to think about metric (when to charge), and structure (volume, discounts, and free trial vs. not)."