Bryan Lufkin


15 Quotes

"People tend to lean toward one of two categories: 'maximisers', who want to ensure they get the most out of the choices they make; and 'satisficers', who tend to adopt a ‘this is good enough’ approach."
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"Maximisers: 'make it perfect'"
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"If you’re a maximiser, you’re likely to weigh choices carefully to assess which is the best one. This can, of course, lead to a great outcome – when maximisers make decisions, they're likely very informed."
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"These are people who ""have trouble making decisions because they're trying to get it perfectly right"", says Stephanie Preston, professor of psychology at the University of Michigan. ""They want to maximise the outcome, so they lose a lot of time in the process."""
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"""The process of deliberating and choosing one option after seriously considering others is not only very time-consuming, but also associated with post-decision regret and counterfactual thinking,"""
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"In fact, a series of studies showed that maximisers were more likely to be depressed, overly perfectionistic and prone to regret or self-blame."
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"Satisficers: 'it's good enough'"
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"At the other end of the spectrum, you have ‘satisficers’: people who would rather make decisions quickly. Instead of the ‘best’ choice, they're fine with what's acceptable."
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"They make decisions faster, weigh fewer choices and go with their gut."
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"The drawback here is that satisficers may reach a decision quickly, but it may not necessarily be the ‘best’ outcome that gives them the maximum return."
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"""[Maximisers] get better jobs, for example, but are less satisfied with the jobs they get. So the question to be asked is whether what is more important to you is the objective result or the subjective result."""
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"Another thing to keep in mind is that, like extroversion and introversion, most people lie somewhere between the two types."
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"""In theory, the perfect mix would be to satisfice most of the time, and only maximise the decision process when the stakes are high,"""
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"""But then after making a careful choice, you have to return right away to thinking like a satisficer, because otherwise you will still be unhappy with your decision, however good.”"
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?
"""I think the best general advice is to avoid impulsive decisions and to avoid feeling the need to look at every option,"""
Bryan Lufkin
Do 'maximisers' or 'satisficers' make better decisions?

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