"Doing the right thing takes time and effort. It can cost money. Some of your competitors don’t care about it."

"The best leaders recognize that ethical conduct is good for its own sake."

"It is in their own financial and reputational interest to do so."

"1. Do No Harm"

"The most fundamental principle of ethical intelligence is Do No Harm."

"Prevent Harm"

"2. Make Things Better"

"The second principle of ethical intelligence takes us further: Make Things Better."

"The saying, “garbage in, garbage out,” is worth taking to heart anytime you use artificial intelligence."

"3. Respect Others"

"Three components of this principle are: Tell the truth Protect confidentiality Keep promises"

"Likewise, being transparent about how you’ve used an AI chatbot is the right thing to do."

"As Walter Landor said, “A brand is a promise.”"

"Wise leaders care deeply about being trustworthy. It is through consistent ethical conduct that they earn the trust of their employers and clients."

"4. Be Fair"

"A second way to use ChatGPT fairly is to ensure you’re not appropriating someone else’s intellectual property."

"5. Care"

"Care is a feeling about the world and a way of acting in it."

"The five principles of ethical intelligence—Do No Harm, Make Things Better, Respect Others, Be Fair and Care—are derived from Tom L. Beauchamp and James F. Childress’s pioneering work, Principles of Biomedical Ethics, 8th edition (New York: Oxford University Press, 2019)"

"Look at ChatGPT and other AI-assisted chatbots as devices that can enhance your work, not substitute for it."

"Instead of distributing to others whatever ChatGPT says in answer to a question you ask, do your due diligence."