"It makes a user believe they have received a reward that other users didn’t because of luck and continues using your platform to have similar experiences."

"Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities."

"The Chosen One"

"This also includes making users believe they have a deeper calling to share value on a platform."

"Work your way up"

"This process motivates a user to develop skills, overcome challenges and make progress by setting goals."

"A mind of your own"

"This model of Gamification keeps users engaged by encouraging their creative side as well as receive comments on their work and rewarding them for their input."

"Two peas in a pod"

"This segment of Gamification shows your friends’ progress and achievements; giving you a sense of competition"

"Beat the clock"

"Don’t break the streak!"

"A simple example would be Snapchat streaks that disappear if you fail to snap someone in 24 hours. This is a great way to keep users coming back to your app everyday."

"Reward UI Program"

"Multi-step Program"

"Stamp collection program"

"Google News"

"badges include Social Influence, Relatedness, and a Sense of Accomplishment"

"Tip : Understand what your users want and build your gamification flow around that. Google News could have given badges that reflect how often a user reads instead of the content they were reading."

"Zappos"

"Tip : Keep it simple. If the outcome was for users to feel motivated by the badges or feel socially included, they should first know what each badge symbolizes and how they earned it"

"GAP, Inc."

"They created a one-day-only event from 10am to 9pm where customers can win a free pair of jeans when they check-in to GAP via the Local Deals Feature on Facebook Places. To restrict expense, they were giving out only 10,000 jeans."

"Customers wanted the free pair of jeans more than wanting to check-in."

"Tip : One word, habit formation. Strategize to build a loyal customer base with Loyalty Programs."

"Marriott"

"Tip : You can keep your audience engaged only by giving them what they want. Build your features around that."

"The problem was, users didn’t know how to play the game. Their scores would drop and surge but they wouldn’t know what they did or could have done differently."

"Foursquare"

"Solution : Had there been multiple statuses instead of just mayor, users would have felt motivated to continue checking-in to acquire these positions."

"Gamification is a massive growth tool for industries but it is more than just badges, levels and points. It is important to understand the balance between what your users want and what your business needs."