"In 2016, Amazon was Google’s largest advertising customer based on the number of desktop text ads clicks followed by weather.com, Macys, HomeDepot, Expedia and Walmart."

"Highly educated customers are among its main target customer base who make heavy use of the internet for search or media consumption."

"While Android dominates as the leading smartphone OS on and average across nearly all age groups, reports show Google’s Android is less dominant against Apple’s iOS in the elderly customer segments."

"In 2019, Google surpassed Apple to become the world’s most cash-rich company."

"As spending on cloud services grows worldwide, the Google Cloud Platform could become the next growth driver."

"The tech giant is already the third-largest player in the cloud industry and expects faster growth in the near term. Despite a much lower annual revenue run rate than the two largest firms in the cloud industry – Amazon and Microsoft – Google has been able to win some massive deals, which indicate its strengthening clout in the cloud sector."

"Google’s focus on research and development has continued to grow since most of its growth has mainly been driven by technological innovation."

"Google has also continued to grow its R&D spending significantly. According to its 2019 annual report, the company spent around $26 billion on research and development in 2019, which was around 16.1% of its net revenue for the year."

"However, Google’s business model rests on innovation, which decides its growth and popularity. So, the company has made technological innovation a central pillar of its business strategy."

"The mobile segment’s consumer base is growing very fast, and mobile advertising is now driving a significant part of the revenue for the tech giants like Google and Facebook."

"According to Statscounter, Android enjoys around 74.43% market share in smartphone OS, followed by Apple’s iOS."

"With the acquisition of YouTube, the company hacked into an entirely new segment of social media users."

"One key factor that plays a vital role in any business’s success in the technology sector is the organization’s human capital."

"Moreover, these companies pay their employees fat salary packages and attractive benefits to retain them for longer."

"Among the various differentiating factors that affect the demand for a particular brand’s products and services in the tech industry, one of the most important is customer experience."

"In the case of Google, customer experience depends on various factors, including the accessibility of its products, usability, pricing, and overall quality and efficiency."

"Apart from investing in marketing, Google also invests in CSR and sustainability to maintain a strong social image."

"Brand image has become more critical than ever for the technology giants. In this regard, apart from its culture and work environment, its focus must remain on gaining a stronger reputation socially."