How to Create Healthcare Content for a Neurodivergent Audience

How to Create Healthcare Content for a Neurodivergent Audience

Creating content with a neurodivergent audience in mind is not only an ethical responsibility but also a legal requirement. Section 508 of the Rehabilitation Act of 1973 mandates that technology, including digital content, must be accessible to individuals with disabilities, including neurodivergent individuals.

Section 508 was initially added in 1998 and was refreshed in 2018 to ensure that it included access to technology. While hospitals and health systems may not be directly governed by the federal government, they still need to comply with Section 508 for a few reasons. First and foremost, it is the right thing to do. Everyone, regardless of their neurodivergent status, deserves equal access to healthcare information. Additionally, by creating content that is accessible to a neurodivergent audience, healthcare providers can enhance the overall patient experience and improve health outcomes.

So, how can healthcare content creators ensure that their material is suitable for a neurodivergent audience? One approach is to incorporate the principles of Science X Design, a methodology developed by the Center on the Developing Child at Harvard University. This methodology combines scientific research with design principles to create content that is engaging, informative, and accessible to all individuals, including those with neurodivergent traits.

The Science X Design framework emphasizes three key principles:

• 1. Human-centered design: When creating healthcare content, it's important to put the needs and preferences of the neurodivergent audience at the forefront. This means considering their unique communication styles, sensory sensitivities, and information processing preferences. For example, individuals with autism spectrum disorder may prefer visual content over text-heavy materials. By incorporating visual elements, such as infographics or videos, healthcare content creators can make information more accessible and engaging for neurodivergent individuals.

• 2. Leadership theory: Effective healthcare content creation requires strong leadership and collaboration. Leaders in healthcare organizations should prioritize creating an inclusive environment where neurodivergent voices are heard and valued. By involving neurodivergent individuals in the content creation process, healthcare organizations can gain valuable insights and ensure that the material meets the needs of the intended audience. This collaborative approach not only improves the quality of the content but also promotes a sense of belonging and inclusivity within the neurodivergent community.

• 3. Systems thinking: Healthcare content does not exist in isolation. It is part of a larger ecosystem that includes healthcare providers, policymakers, and the community. To create content that is truly accessible and impactful, healthcare organizations need to consider the systemic barriers that may hinder neurodivergent individuals' access to healthcare information. This may involve advocating for policy changes, providing training to healthcare professionals on neurodiversity, or partnering with community organizations to disseminate the content effectively. By taking a holistic approach, healthcare content creators can address the underlying issues and create a more inclusive healthcare system for neurodivergent individuals.

In addition to incorporating the principles of Science X Design, healthcare content creators can implement the following actionable advice to ensure that their content is suitable for a neurodivergent audience:

• 1. Use plain language: Neurodivergent individuals may have difficulties understanding complex medical jargon. To make healthcare content more accessible, use plain language that is easy to understand. Avoid using technical terms unless necessary and provide clear explanations for any specialized vocabulary that is used.

• 2. Provide multiple formats: Neurodivergent individuals have diverse preferences when it comes to consuming information. Some may prefer visual content, while others may prefer audio or written materials. To accommodate these preferences, provide healthcare content in multiple formats, such as videos, infographics, podcasts, and written articles. This allows neurodivergent individuals to choose the format that best suits their needs and preferences.

• 3. Offer interactive features: Passive consumption of healthcare content may not be engaging or effective for neurodivergent individuals. Consider incorporating interactive features, such as quizzes, games, or interactive simulations, to make the content more interactive and engaging. This not only enhances the learning experience but also allows neurodivergent individuals to actively participate in their healthcare journey.

In conclusion, creating healthcare content that is suitable for a neurodivergent audience is not only a legal requirement but also an opportunity to promote inclusivity and improve health outcomes. By incorporating the principles of Science X Design and following actionable advice, healthcare content creators can ensure that their material is accessible, engaging, and informative for neurodivergent individuals. Let's embrace neurodiversity and create a healthcare system that works for everyone.