To Sell is Human: The Surprising Truth About Moving Others

By Daniel Pink
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"To Sell is Human" by Daniel Pink is a compelling exploration of the modern art of selling. In this book, Pink argues that, contrary to popular belief, we are all in the business of selling, regardless of our profession. Drawing upon extensive research and captivating anecdotes, Pink reveals the science behind successful selling and offers practical strategies for becoming better persuaders. He introduces the concept of "non-sales selling," demonstrating how persuasion is an essential skill in our everyday lives. Through a series of actionable techniques and tips, Pink empowers readers to harness the power of influence and persuasion, enabling them to thrive in this increasingly complex world. Packed with unique insights and inspiring revelations, "To Sell is Human" is a must-read for anyone looking to enhance their persuasive abilities and foster meaningful connections.
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