Super Pumped

By Mike Isaac
"Super Pumped" by Mike Isaac is an explosive and meticulously researched account of the rise and fall of Uber, the ride-hailing giant that disrupted the transportation industry.

Through extensive interviews with key players and access to internal documents, Isaac delves into the captivating story of how Uber, under the leadership of the enigmatic Travis Kalanick, grew from a scrappy startup to a global behemoth valued at over $60 billion.

Isaac exposes the ruthless tactics employed by Uber to conquer markets, including sidestepping regulations and engaging in cutthroat competition. He explores the company's disruptive effects on traditional taxis, its controversial surge pricing model, and the shocking disregard for safety issues that led to tragic incidents.

With an insider's perspective, Isaac chronicles the internal power struggles, the sexual harassment scandals, and the toxic work culture that ultimately led to Kalanick's ousting as CEO amid a series of controversies.

More than just a gripping tale of a Silicon Valley powerhouse, "Super Pumped" examines the societal and economic impacts of the rise of tech unicorns and raises important questions about corporate responsibility, ethics, and the limits of disruption.
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