New Power: How Power Works in Our Hyperconnected World - and How to Make It Work for You

By Jeremy Heimans
"New Power" by Jeremy Heimans is a thought-provoking exploration of how power is changing in today's interconnected world. By contrasting the old power model with the emerging new power dynamic, Heimans sheds light on how individuals and organizations can harness this new form of collective energy to drive meaningful change.

Heimans argues that traditional power structures based on strict hierarchies and centralized control are being disrupted by new power models that thrive on collaboration, openness, and participation. He delves into the mindset and tactics used by those who successfully mobilize and engage people in a decentralized manner, such as grassroots movements like #MeToo and Black Lives Matter, as well as organizations like Airbnb and Wikipedia.

The book emphasizes the importance of understanding both the principles and strategies behind new power, and offers practical insights on how readers can apply these principles to their own lives and work. Drawing from a wide range of examples, Heimans explores how new power can be harnessed to create positive change, how it can be used to influence public opinion, and how it can transform traditional industries and organizations.

Heimans highlights the potential risks and challenges that come with the rise of new power, presenting a balanced perspective on issues such as the manipulation of crowd dynamics and the potential for digital activism to replace real-world action. Through compelling narratives and case studies, he provides tools and frameworks for navigating the shifting landscape of power.

As a guidebook for those seeking to understand and harness the power dynamics of our time, "New Power" offers an illuminating perspective and timely insights on how we can all become active participants in shaping the future. Whether you are an entrepreneur, activist, or simply curious about the changing nature of power, this book provides an invaluable roadmap for navigating the new power landscape.
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