"It's Not How Good You Are - It's How Good You Want To Be" by Paul Arden is a concise guide that challenges the conventional notions of success and encourages readers to harness their aspirations to achieve greatness.

Through a series of short, insightful chapters, Arden presents a refreshing perspective on achieving success in any field. He emphasizes the importance of having a strong desire and drive to excel, rather than relying solely on innate talent or skills.

Arden urges readers to embrace failure as a necessary stepping stone towards personal growth and achievement. He encourages individuals to take risks, push boundaries, and challenge the status quo in order to reach their full potential.

The book features practical advice on developing creative ideas, seizing opportunities, and presenting oneself effectively. Arden shares anecdotes from his own successful career in advertising, offering valuable insights into the power of determination, persuasion, and perseverance.

"It's Not How Good You Are - It's How Good You Want To Be" is an empowering read that motivates readers to cultivate a relentless pursuit of excellence. With its concise and impactful writing style, this book serves as a valuable resource for individuals looking to unlock their true potential and embrace the mindset necessary for success.