Hooked: How to Build Habit-Forming Products

By Nir Eyal
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"Hooked" by Nir Eyal is a compelling and insightful exploration of the psychology behind building habit-forming products. Eyal uncovers the secrets to creating products that not only grab our attention but keep us coming back for more.

Through a four-step model, Eyal breaks down the components of habit formation. He introduces the concept of the "Hook," a cycle of triggers, actions, rewards, and investments that drive user engagement. With real-life examples, he shows how successful companies apply this model to capture user attention and create addictive products.

Eyal emphasizes the importance of understanding users' internal triggers, the uncomfortable emotions they seek to escape or alleviate. He then explains how to design external triggers that prompt users to take action, setting off the Hook cycle. By analyzing variable rewards, Eyal enlightens readers on the significance of creating products that offer intermittent reinforcement, keeping users hooked.

Moreover, Eyal offers guidance on building habits by using investments as a means to commit users further, making them more likely to return. He illustrates the power of creating an ecosystem of connected users, where each user's investment benefits others, fostering an environment conducive to habit formation.

Throughout the book, Eyal provides practical advice and actionable steps for product designers, marketers, and entrepreneurs to apply the Hook model to their own products. He stresses the ethical responsibility of creating habit-forming products, urging readers to focus on helping users achieve their desired outcomes rather than exploiting their vulnerabilities.

With its concise and informative approach, "Hooked" equips readers with the tools and knowledge to understand the psychology of habit formation and build products that engage users in a meaningful way. Whether you are a business professional or simply curious about the hidden forces behind our tech-driven world, this book offers invaluable insights on breaking through the noise and creating truly captivating products.
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