Twitter deal updates, Poshmark acquired, Liquid Death's $700M valuation & more | E1577 | Summary and Q&A

TL;DR

Liquid Death, a water brand in a can, raises $70 million at a valuation of $700 million. Selena Gomez launches a mental health startup called Wondermind, which raised $5 million at a valuation of $100 million.

Key Insights

• ❓ Liquid Death's success demonstrates the market potential for environmentally-friendly packaging and the importance of branding and marketing in attracting consumers.
• 📅 Selena Gomez's involvement in Wondermind lends credibility and celebrity appeal to the startup, enhancing its chances of reaching a broad audience.
• 💪 Liquid Death's valuation highlights the investor interest in sustainable and innovative consumer products with strong market demand.
• 👾 Wondermind has the opportunity to disrupt the mental health space by offering accurate and inclusive content to a wide audience, leveraging Selena Gomez's influence and a large email subscriber base.
• 💦 Branding and differentiation are crucial in crowded markets like the water and mental health industries, and both Liquid Death and Wondermind have managed to stand out with unique positioning and value propositions.
• 🫗 For liquid death investors, it's important to consider the revenue potential and future monetization strategies of the brand to ensure a return on their investment.

Transcript

all right Big Show today what's in the news Milan nothing nothing not a lot I mean there's like one big acquisition story is there an acquisition story I love Eminem yeah yeah that's where we're working that's where we're gonna go with that one yeah maybe a little maybe a little bit of the other thing you're kidding oh also there's breaking news ri... Read More

Questions & Answers

Q: How has Liquid Death achieved such high valuation and funding?

Liquid Death has tapped into the growing trend of environmentally-friendly packaging, catering to the demand for sustainable alternatives to plastic. The brand's catchy marketing and appealing design have also helped it gain traction and generate customer interest, resulting in funding and a high valuation.

Q: What is the mission of Wondermind and how does it differentiate itself in the mental health space?

Wondermind aims to provide accurate and inclusive mental health content. With Selena Gomez as a co-founder and a 500,000-person email list, the startup has the potential to reach a wide audience. Its differentiation lies in the celebrity association and the credibility of its mental health professionals on the advisory committee.

Q: How can Liquid Death sustain its growth and continue to appeal to consumers?

Liquid Death can sustain its growth by continuing to leverage its strong branding and marketing strategies. It can also explore new product offerings, such as sparkling water variants, to cater to evolving consumer preferences. Engaging with its target audience through social media and influencer collaborations can further strengthen its brand awareness.

Q: What is the potential future revenue stream for Wondermind beyond its current email newsletter?

Wondermind could potentially generate revenue through subscriptions for additional mental health services, such as guided exercises, meditations, or interactive therapy sessions. The startup can also explore partnerships and collaborations with mental health professionals or develop its own digital therapy platform, expanding its offerings beyond content to provide more comprehensive support to its users.

Summary

In this video, the hosts discuss the recent acquisition news of Poshmark and the rise of thrifting and the circular economy. They also touch on the announcement of Google's new online startup accelerator focused on the circular economy. Additionally, they highlight the success of Liquid Death, a water brand that raised $70 million at a $700 million valuation.

Questions & Answers

Q: What is the news about Poshmark's acquisition and its valuation compared to its peak market cap?

Poshmark, a popular fashion resale e-commerce marketplace, has been acquired by South Korean e-commerce company Neighbor Corp for $1.2 billion. This valuation is less than half of Poshmark's peak market cap of $7.3 billion when it went public in early 2021.

Q: Why is thrifting and the circular economy becoming more popular, especially among younger generations?

Thrifting and the circular economy have gained popularity due to several factors. One is a generational shift towards sustainability and environmental consciousness, with younger generations caring deeply about the planet and actively seeking ways to reduce waste and consumption. Another factor is the trend of controlling spending and shunning fast fashion. Young people are opting for second-hand goods and thrifting as a way to showcase their individual style while reducing environmental impact.

Q: How is Goodwill adapting to the rise of circular economy startups like Poshmark?

Goodwill is launching its curated online marketplace called Goodwill Finds to compete with resale e-commerce platforms like Poshmark and The RealReal. Goodwill aims to leverage its existing operations and network of donated goods to offer high-end finds and sustainable shopping options to consumers. The proceeds from these sales support their mission of helping people find full-time employment through training programs.

Q: What is the significance of Google's new online startup accelerator focused on the circular economy?

Google's accelerator program for startups in the circular economy highlights the growing importance of sustainability in the business world. This program provides mentorship and technical support to companies that focus on reusing, repairing, and recycling goods instead of creating waste. It demonstrates Google's commitment to supporting environmentally focused startups and potentially engaging them as cloud customers.

Q: What is Liquid Death and why has it attracted significant funding?

Liquid Death is a brand that offers water in cans instead of plastic bottles, making it more environmentally friendly. It recently raised $70 million at a $700 million valuation. Liquid Death's success can be attributed to its unique branding and appeal to young consumers who gravitate towards distinctive packaging, environmental consciousness, and a mocktail-like aesthetic that allows non-alcoholic drinkers to feel included in social situations.

Takeaways

The rise of thrifting, circular economy startups, and sustainability-focused initiatives is evidencing a cultural shift towards more environmentally conscious practices. The success of companies like Poshmark, Liquid Death, and Goodwill Finds demonstrates the market demand for sustainable alternatives and the opportunities for businesses to tap into this growing trend. This presents an opportunity for startups to innovate within the circular economy space and for larger companies to support and invest in sustainable ventures.

Summary & Key Takeaways

• Liquid Death, a water brand in a can, raises $70 million at a valuation of $700 million. The company has experienced rapid growth and is targeting the environmentally-conscious market.

• Selena Gomez launches Wondermind, a mental health startup co-founded with her mother. The startup raised $5 million at a valuation of $100 million and aims to provide accurate and inclusive mental health content to its users. It has a 500,000-person email list and potential for future monetization.