Snapchat Stock [The Only Social Media Stock I’m Buying Right Now] | Summary and Q&A

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September 11, 2020
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Let's Talk Money! with Joseph Hogue, CFA
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Snapchat Stock [The Only Social Media Stock I’m Buying Right Now]

TL;DR

Learn how to invest in social media stocks and get a complete analysis of Facebook, Pinterest, Twitter, and Snapchat, including an insight into why the author is buying shares of Snap.

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Key Insights

  • 🔉 Deep research into the business model of social media companies is essential for successful investing in social media stocks.
  • 👤 User growth, average revenue per user, and enterprise value to monthly active users ratio are crucial metrics to consider when analyzing social media stocks.
  • 🫠 Facebook dominates the social media space but faces slowing user growth and potential challenges in maintaining competitive ad pricing.
  • 😘 Twitter has lower valuation due to bot accounts and has ventured into streaming content, which may not align with its core business model.
  • 💪 Pinterest has shown strong user growth and is a favorite investment; however, its valuation may be stretched.

Transcript

157 return that's the return on shares of pinterest since recommending it in april and now i think snapchat stock could blow it away in this video i'll show you what to look for when investing in social media stocks i'll give you a complete analysis of facebook pinterest twitter and then reveal why i'm buying shares of snap we're talking social med... Read More

Questions & Answers

Q: How important is user growth in determining the potential of social media stocks?

User growth is crucial as it indicates the platform's popularity and potential for higher ad revenue. Investors closely monitor growth rates, especially in regions with higher ad dollar potential.

Q: Why is average revenue per user an important factor to consider in social media stocks?

Average revenue per user measures a company's ability to monetize its user base effectively. It shows if a platform can generate more revenue from its existing users and not solely rely on user growth.

Q: What is the enterprise value to monthly active users ratio, and why is it useful in valuing social media stocks?

The enterprise value to monthly active users ratio factors in both the market value of the company and the monthly active user base. It provides a clear view of a company's value, considering its debt and cash holdings, which is more informative than just looking at the price-to-earnings ratio.

Q: Among the social media stocks analyzed, which platform shows the most potential for growth?

Snapchat shows potential for growth due to its high average revenue per user and its reach in the 13 to 24-year-old demographic, which exceeds that of Facebook and Instagram combined.

Summary & Key Takeaways

  • The author recommends doing deep research into the business model of social media companies before investing.

  • The video analyzes four social media platforms: Facebook, Twitter, Pinterest, and Snapchat, focusing on user growth, average revenue per user, and enterprise value to monthly active users.

  • Facebook dominates the social media space, but its growth is slowing down, while Twitter has lower valuation due to bot accounts. Pinterest shows strong user growth, but its valuation is expensive. Snapchat has potential with its high average revenue per user and strong reach in the 13 to 24-year-old demographic.

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