Making Money with Conferences 💰 [Six-Figure Secrets] | Summary and Q&A

TL;DR

PT Money shares his insights on making money through hosting live events such as conferences, seminars, and workshops.

Key Insights

• 🫒 Live events offer a more exclusive and personal experience compared to virtual conferences.
• 🆘 Collaborating with sponsors and contributors can help reduce expenses and create a sense of community.
• 🧑‍🏭 The profitability of events depends on factors such as ticket pricing, attendee expectations, and networking opportunities.
• 🌱 Planning subsequent events should be considered from the start, as it may influence decision-making and budget allocation.
• 🥺 Staying flexible and allowing attendees to shape the event can lead to a more successful and enjoyable experience.
• 🫠 Reading books on event planning, like "Conferences That Work" by Adrian Segger, can provide valuable insights and strategies.
• 🆘 Drawing inspiration from other successful events can help improve the quality and appeal of your own event.

Transcript

Joseph hole here with another video on the let's talk money YouTube channel I want to welcome all our subscribers and thank you for taking a part of your day to be here if you're not part of that community yet just click on that little red subscribe button it's free and you'll never miss an episode I'm excited about the show today part of our exper... Read More

Questions & Answers

Q: What are the benefits of hosting live events compared to virtual conferences?

Live events offer a premium experience with fewer competitors. Face-to-face interactions, deal-making, and relationship-building are more effective in person.

Q: What are the key costs associated with hosting a live event?

Food, beverage, and AV (audiovisual) expenses are typically the biggest costs. Negotiating with vendors and seeking sponsorship can help lower these costs.

Q: How do hosts cover the expenses and make a profit?

PT Money suggests aiming for a 50/50 split between ticket sales and sponsorships/exhibitors. Sponsors can cover specific expenses, ensuring that ticket sales serve as pure profit.

Q: Are there any commonly underestimated expenses when planning a live event?

Food and drink are often unexpectedly pricey, especially at traditional venues. Negotiating with the venue and exploring alternative options can help manage these costs.

Summary & Key Takeaways

• PT Money started PTMoney.com, a popular personal finance blog, in 2007 and later founded the FinCon conference in 2011.

• The conference has grown from 200 attendees to over 2,000 bloggers and financial advisers.

• Live events offer a unique opportunity for face-to-face interaction, networking, and building relationships.