INSTAGRAM STORIES | DailyVee 059 | Summary and Q&A

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August 11, 2016
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GaryVee
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INSTAGRAM STORIES | DailyVee 059

TL;DR

Instagram Stories is a new feature that is expected to have a significant impact on business and social media engagement.

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Key Insights

  • 🙈 Instagram Stories is seen as a smart fast-follow by Instagram, but it remains to be seen if it will be successful in competing with Snapchat.
  • 🥺 The UI and UX of Instagram Stories are praised, particularly the placement of recent stories, which may lead to increased activity.
  • 👤 It is unlikely that Instagram Stories will kill Snapchat, but it may attract users who are already active on Instagram and not yet on Snapchat.
  • 🎨 The speaker emphasizes the importance of intuitive product design and the potential for Instagram Stories to create more content for Snapchat.
  • 🫒 The speaker believes that eventually, live content will become a necessary feature for social networks.
  • 🤩 Attention is a key theme in the speaker's presentation, highlighting the importance of reverse engineering attention for business success.
  • 🔉 The speaker views social media platforms as gateway drugs to interpersonal relationships.

Transcript

  • Instagram Stories? I'm playing with it. I'm making my first story right now. It's a wait-and-see. I think it's important. Unexpected but exciting. Instagram Stories suck. Instagram Stories? (light music) What you think is the biggest thing I can bring to them? - [Man] I would say personal, how-- - Thank you so much. Thanks. - [Man] you develop yo... Read More

Questions & Answers

Q: What are the speaker's initial thoughts on Instagram Stories?

The speaker states that they are approaching Instagram Stories with a "wait-and-see" mentality, curious to see how people interact with the new feature.

Q: How does the speaker think Instagram is positioned in the marketplace?

The speaker believes that Instagram is in a vulnerable position, being squeezed between Snapchat and Facebook, and Instagram Stories is an attempt to regain relevance.

Q: Will Instagram Stories kill Snapchat?

The speaker believes that Instagram Stories will not kill Snapchat, as Snapchat is already a well-established platform with a large user base. However, it may attract users who have not yet built a big audience on Snapchat.

Q: How does the speaker perceive the potential impact of Instagram Stories on business?

The speaker believes that Instagram Stories can be a valuable tool for businesses, content producers, media companies, and brands, allowing them to produce more content and engage with their audiences in a less curated way.

Summary & Key Takeaways

  • The speaker has mixed feelings about Instagram Stories, seeing it as a copycat feature similar to Snapchat, but also acknowledging its importance and potential.

  • Instagram is in a vulnerable position, squeezed between Snapchat and Facebook, and this new feature may help it regain relevance.

  • The speaker believes that Instagram Stories will not kill Snapchat, but it may attract users who have not yet built a big audience on Snapchat.

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