How to Create an Online Course People Can’t Resist [6 Steps] | Summary and Q&A

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May 22, 2019
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Let's Talk Money! with Joseph Hogue, CFA
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How to Create an Online Course People Can’t Resist [6 Steps]

TL;DR

Learn the six steps to developing and selling an online course, from choosing a topic to marketing it, to make passive income and financial freedom.

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Key Insights

  • 💄 Personal experience and stories are crucial for engaging your audience and making your course unique.
  • 👨‍🔬 Research popular courses on platforms like Udemy and Amazon to gather ideas and narrow down your topic.
  • ❓ Niche down your course to attract a specific audience and make it more valuable.
  • 🧑‍🎓 Different content types enhance the learning experience and keep students engaged.
  • 🈂️ Price your course appropriately to reflect its value and don't be afraid to charge premium prices.
  • 🖐️ Marketing and automation play a significant role in selling online courses.
  • 🚚 Teachable, ConvertKit, EverWebinar, and a personal website or blog are useful platforms for course creation, delivery, and marketing.

Transcript

Online courses can make you thousands a month but you have to do it right and you have to know the process. In this video, I’ll detail the six steps to developing an online class from getting ideas to getting online. We’re talking a step-by-step to everything you need to know today on Let’s Talk Money. Beat debt. Make money. Make your money work fo... Read More

Questions & Answers

Q: How do I pick the right topic for my online course?

Start by brainstorming a list of your hobbies, interests, and professional experience. Focus on something in which you have personal experience and stories to share, as this helps your audience relate and learn from your journey.

Q: How can I research popular online course topics?

Amazon and Udemy are great resources. Explore their categories, browse best-selling courses, and read through book table of contents to gather ideas and see what other course creators are covering.

Q: Should I narrow down my niche for better course appeal?

Absolutely. Instead of creating a broad course, consider focusing on a specific niche within your topic. This allows you to provide more detailed content and appeal to a specific audience who will be more drawn to your course.

Q: Is it necessary to include various content types in my online course?

Yes, using different content types such as videos, text, audio, workbooks, and checklists makes your course more engaging and interactive. It keeps students interested, reduces dropouts, and enhances the learning experience.

Q: How can I market and sell my online course?

Utilize platforms like Teachable to set up and deliver your course. ConvertKit can help with email marketing and automation. Consider creating a blog or website to sell your course effectively. EverWebinar can be used for webinars as an incentive for people to sign up to your email list.

Summary & Key Takeaways

  • Online courses can be a lucrative source of income if done correctly, with many course creators earning $50,000 or more per year.

  • The six steps to developing an online course include picking a topic based on personal experience, researching popular topics, narrowing down the niche, outlining the course, creating engaging content, and setting up the course on a platform like Teachable.

  • It is important to price the course appropriately, market it effectively, and automate the marketing process for long-term passive income.

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