How Apple is Taking Back the iPhone | Summary and Q&A

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February 3, 2023
by
Marques Brownlee
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How Apple is Taking Back the iPhone

TL;DR

Apple is considering making more custom parts for their iPhones, such as displays and radios, to optimize their products and gain more control over their supply chain.

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Key Insights

  • 🥳 Apple's move towards customized parts is driven by the desire to optimize their products and gain more control over their supply chain.
  • 🥳 Custom parts allow for better performance, efficiency, and battery life in Apple products.
  • 🥺 The switch from OLED to micro LED displays can lead to improved design and display quality.
  • 🐿️ Consolidating Wi-Fi, Bluetooth, and cellular radios into one chip can result in increased efficiency and better battery life.
  • 👨‍💼 Apple's move towards customization may disrupt their current suppliers and impact their business.
  • 🥳 Other companies may follow Apple's lead in creating more custom parts, but Apple's financial resources give them an advantage.
  • 🥳 If successful, Apple's move towards customized parts can lead to better products for consumers.

Transcript

foreign okay so recently we've seen a few interesting headlines about apple one was about them potentially making a single chip that would combine cellular Wi-Fi and Bluetooth into one for the iPhone and then the next day there was a report that they're working on their own displays for the Apple watch and the iPhone and so I've been looking into t... Read More

Questions & Answers

Q: Why is Apple considering making more custom parts for their iPhones?

Apple wants to optimize their products and gain more control over their supply chain, which can lead to better performance, efficiency, and battery life for their iPhones.

Q: What are the potential benefits of moving from OLED to micro LED displays?

A switch to micro LED displays can result in improved design and display quality, potentially leading to better products for Apple customers.

Q: How will the combination of Wi-Fi, Bluetooth, and cellular radios into a single chip impact iPhone users?

Consolidating these radios into one chip can lead to increased efficiency, better battery life, and potentially more compact and streamlined iPhones.

Q: How will Apple's move towards customized parts affect their suppliers?

Suppliers like Qualcomm, Broadcom, and Samsung may lose a significant customer if Apple starts manufacturing more of their own parts. This could impact their revenues and overall business.

Summary & Key Takeaways

  • Apple is exploring the possibility of creating custom parts for their iPhones to improve optimization and efficiency.

  • They are specifically looking at creating custom displays, potentially moving from OLED to micro LED technology.

  • Apple is also considering combining Wi-Fi, Bluetooth, and cellular radios into a single chip for increased efficiency.

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