34 Quotes
"Thinking in funnels is a mental model that breaks down your goals into different stages. So you can improve the conversion at each stage to achieve the best possible outcomes."
— Frontera
How To Think In Funnels (And Achieve The Best Possible Outcomes)"So he realized the second step was to keep the reader’s attention."
— Frontera
How To Think In Funnels (And Achieve The Best Possible Outcomes)"“Attract attention, maintain interest, create desire, get action.”"
— Frontera
How To Think In Funnels (And Achieve The Best Possible Outcomes)"Think through the stages of what you want to achieve."
— Frontera
How To Think In Funnels (And Achieve The Best Possible Outcomes)"So even a simple funnel will show you what to work on and improve on."
— Frontera
How To Think In Funnels (And Achieve The Best Possible Outcomes)"When you visualize it as a funnel with a conversion rate in each step, failure becomes a part of the process."
— Frontera
How To Think In Funnels (And Achieve The Best Possible Outcomes)"“There are two ways of building a business. Many times, you aim, aim, aim, and then shoot. Or you shoot, shoot, shoot, and then aim a little bit. That is what you want to do here. Don’t spend a lot of time on analysis and precision. Keep trying stuff.”"
— Frontera
How To Think In Funnels (And Achieve The Best Possible Outcomes)"So funnels are useful tools beyond marketing."
— Frontera
How To Think In Funnels (And Achieve The Best Possible Outcomes)"When others leave things to chance with intuition, think in funnels to achieve better outcomes."
— Frontera
How To Think In Funnels (And Achieve The Best Possible Outcomes)"“There are unknown unknowns — things we don’t know we don’t know. And if one looks throughout history, these tend to be the difficult ones.”"
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"Our brains hate uncertainty."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"It’s a source of anxiety."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"Research shows uncertainty is even more stressful than knowing a bad outcome."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"So managing uncertainty better is a crucial skill for navigating an uncertain world."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"Known knowns: When you know something and you are aware that you know it."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"Unknown knowns: Hidden knowledge. You might know how to manage people well and not be aware of it."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"Known unknowns: Risks you are aware of."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"Unknown unknowns: Risks you don’t know exist. The real risk. These can cause you the most harm as they catch you unprepared."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"1. Challenge known knowns"
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"Always challenge what you think you know."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"And never over-rely on historical data."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"2. Discover unknown knowns"
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"So on a personal level, learning more and reflecting are the best ways to discover your hidden knowledge."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"3. Mitigate known unknowns"
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"When you are aware of a risk, mitigate it."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"4. Prepare for unknown unknowns"
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"Some people are never aware of the unknown unknowns."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"So for them, risk management ends when they mitigate the known risks."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"But the real risk only starts there."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"First, add redundancy."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)"The second thing to prepare for unknown unknowns is to increase your optionality."
— Frontera
Uncertainty Matrix: How To Deal With Uncertainty (And Gain From It)Explore More Quotes 📚
Want to Save Quotes?
Glasp is a social web highlighter that people can highlight and organize quotes and thoughts from the web, and access other like-minded people’s learning.