The world of healthcare startups is facing a challenging time as funding becomes increasingly scarce. During the HLTH conference, investors shared their concerns about the lack of available capital, which could lead to a wave of consolidation in the industry. In the third quarter of 2023, digital health startups in the U.S. only managed to raise $2.5 billion, marking it as the second-lowest funding quarter since the end of 2019 (Rock Health). This downward trend is causing investors to urge startups to be proactive and not rely solely on hope as a strategy.